What is a Slogan?
A slogan or tagline is \”a catchphrase or small group of words that are combined in a special way to identify a product or company. A great slogan has the following characteristics:
- It\’s easy to remember
- It includes a key benefit
- It differentiates the brand
- It creates positive feelings about the brand
- Amul:The taste of India
- Pepsi :Yehi hai right choice baby
- Thums Up :Taste The Thunder
- Surf :Daag Acche hain
- Tata Safari :Reclaim Your Life
- Asian Paints :Har Ghar Kuch Kahta hein
- Air Deccan :Simplifly
- Rasna :I love you Rasna
- Frooti :Fresh N Juicy
- Coca Cola :Thanda Matlab Coca Cola/Open Happiness
- Raymond’s :The Complete Man
- Bajaj:Hamara Bajaj
- Dairy Milk :Swad Zindagi Ka
- Bingo :No Confusion, Great Combination
- Boost :Boost is the secret of our energy
- Polo :The mint with a hole
- Lifebuoy :Lifebuoy hai jahan, tandrusti hai wahan
- Ceat :Born Tough
- MRF :Tyres With Muscle
- Vodafone :Where ever you go , our network follows, Happy to help
- Maggi :Taste Bhi, Health Bhi
- Onida :Neighbor’s Envy , Owner’s Pride
- Kingfisher :The King of Good Times
- Airtel:Express Yourself
- Fevicol:Fevicol ka mazboot jod hai Tootega nahi!
- Hero Honda:Desh ki Dhadkan
- Indian Army:Do you have it in you?
- Malaya Manorama:Nobody Delivers Kerala Better
- LIC: Zindagi ke Saath bhi, zindagi ke baad bhi
- Nike:Bleed Blue
- Wills:made for each other
- Lux:Beauty bar of film stars
- Chlormint:Dobara mat poochna
- Tata Salt:Desh ka namak
- Big Bazar:Isse sasta aura cha kahin nahi
- The Indian Express:Journalism of Courage
- Videocon:The Indian Multinational
- Mentos:Dimag ki batti jaja de
- Tata Sky:Isko laga dala to life zinga lala
- Kit Kat:Have a break, have a kit kat
- Red FM:Bajate raho
- Radio Mirchi:It’s Hot!
- Taj Mahal:Wah Taj!
- ICICI:Khayal Aap Ka
- Sprite:Bujhaye pyas, baaki all, bakwas!, \’Seedhi Baat, No Bakwaas, Clear Hai!\’
- Alpenlibe:Jee lalchaye, raha na jaye
- Lays:No one can eat just one
- HDFC Std Life: Jiyo sar utha ke
- Idea :An Idea can Change your life