Brand Slogans

What is a Slogan?

A slogan or tagline is \”a catchphrase or small group of words that are combined in a special way to identify a product or company. A great slogan has the following characteristics:

  1. It\’s easy to remember
  2. It includes a key benefit
  3. It differentiates the brand
  4. It creates positive feelings about the brand
  • Amul:The taste of India
  • Pepsi :Yehi hai right choice baby
  • Thums Up :Taste The Thunder
  • Surf :Daag Acche hain
  • Tata Safari :Reclaim Your Life
  • Asian Paints :Har Ghar Kuch Kahta hein
  • Air Deccan :Simplifly
  • Rasna :I love you Rasna
  • Frooti :Fresh N Juicy
  • Coca Cola :Thanda Matlab Coca Cola/Open Happiness
  • Raymond’s :The Complete Man
  • Bajaj:Hamara Bajaj
  • Dairy Milk :Swad Zindagi Ka
  • Bingo :No Confusion, Great Combination
  • Boost :Boost is the secret of our energy
  • Polo :The mint with a hole
  • Lifebuoy :Lifebuoy hai jahan, tandrusti hai wahan
  • Ceat :Born Tough
  • MRF :Tyres With Muscle
  • Vodafone :Where ever you go , our network follows, Happy to help
  • Maggi :Taste Bhi, Health Bhi
  • Onida :Neighbor’s Envy , Owner’s Pride
  • Kingfisher :The King of Good Times
  • Airtel:Express Yourself
  • Fevicol:Fevicol ka mazboot jod hai Tootega nahi!
  • Hero Honda:Desh ki Dhadkan
  • Indian Army:Do you have it in you?
  • Malaya Manorama:Nobody Delivers Kerala Better
  • LIC: Zindagi ke Saath bhi, zindagi ke baad bhi
  • Nike:Bleed Blue
  • Wills:made for each other
  • Lux:Beauty bar of film stars
  • Chlormint:Dobara mat poochna
  • Tata Salt:Desh ka namak
  • Big Bazar:Isse sasta aura cha kahin nahi
  • The Indian Express:Journalism of Courage
  • Videocon:The Indian Multinational
  • Mentos:Dimag ki batti jaja de
  • Tata Sky:Isko laga dala to life zinga lala
  • Kit Kat:Have a break, have a kit kat
  • Red FM:Bajate raho
  • Radio Mirchi:It’s Hot!
  • Taj Mahal:Wah Taj!
  • ICICI:Khayal Aap Ka
  • Sprite:Bujhaye pyas, baaki all, bakwas!,  \’Seedhi Baat, No Bakwaas, Clear Hai!\’
  • Alpenlibe:Jee lalchaye, raha na jaye
  • Lays:No one can eat just one
  • HDFC Std Life: Jiyo sar utha ke
  • Idea :An Idea can Change your life

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