Marketing is the science and art of exploring, creating, and delivering the value to satisfy the needs of a target market at a profit. (Dr. Philip Kotler)
Who does Marketing?
Marketing is often performed by a department within the organization.
What are the key process of Marketing?
2.New product development
4.Customer retention and loyalty building
- The Ultimate Challenge!
“Consumers do not buy what one sell. They buy what has value to them.”
- We are exposed to hundreds of marketing messages every day. But our brain automatically pickup only thosestuff that we actually want or need. A marketing message operates exactly the same way. Marketing strategy is the process of uncovering messages that can be heard.
- Why does marketing strategy matter?
“Because it saves the time, money and efforts, and delivers the message to the audience who actually cares for the message.”
- People don\’t just \”buy\” a product. They \”buy\” the concept of what that product will do for them. This is exactly what the marketing strategy does.
Marketing Communication Mix/Promotion Mix