Principal of Communication

What is Communication?

• Communication is a basic human need like food, clothing or shelter.
• The word communication is derived from the Latin word communis which means ‘common’. This suggests that through communication every living being attain some sort of commonality or, understanding which is basic requirement to function as a living being.
• The simplest form of communication requires:

• Communication is a continuous and omnipresent phenomenon. It is impossible to not communicate. That makes communication a complex process as it never ends.

Levels of Communication

• Depending on the number and nature of persons involved, communication attains different levels and in some cases requires various technologies. The levels of communication are:

1.Intrapersonal communication

2.Interpersonal communication

3.Group communication

4.Public communication

5.Mass communication

Intrapersonal & Interpersonal Communication

• Communication that takes place within the self is called intrapersonal communication. The individual functions here as both source and receiver.
• The basis for intrapersonal communication is self awareness which defines how one sees him/her and is viewing others.
• Interpersonal communication is interaction between or among persons to exchange ideas, feelings and thoughts through verbal and non verbal messages.
• It is a personal, two-way communication, hence the most effective one.
• It is either direct face-to-face or, through some mediated technology like phone, chat over internet, video calling etc.
• Dyadic communication – Interpersonal communication between two individuals.

Group Communication

• What is a group?
• A group is the collection of individuals, though not in large numbers, but have a common goal to coming together. Usually the size of group is such that they can communicate with relative ease with a common purpose and some degree of structure.
• In group, communication may take place at many level like:

1.One person communicates with many persons,

2.Many persons communicate with one person

3.Many persons communicate with all or many in the group

• Group communication is effective when organized with specific agenda and enough homework. It is relatively direct, intimate and effective and has room for adequate feedback.

Public Communication

• In public communication, one or more speaker addresses a comparatively large audience, in a face-to-face or mediated situation. Public gatherings organized by political parties are examples of face-to-face public communication. Video conferencing is the example of mediated public communication.

  What makes public communication effective?

• Speaker’s social position, knowledge of the subject and the audience.
• Feedback is very minimal in public communication.

Mass Communication

What is Mass?

• The concept of mass in context of mass communication means collection of individuals which is large, heterogeneous, widely dispersed and unknown to each other.
• The mass may be constituted by different unorganized societies based on language, culture, ethnicity, profession, religion etc.
• Mass media refers to the channels of communications such as news-papers, magazines, television, radio, film and multimedia web sites.

  What is Mass Communication?

• A message originated from a source delivered simultaneously to a larger audience almost in real time is mass communication.