Public Relation – Case Study – Olay

Campaign Name – Oil of Olay

Campaign Strategy – The ad campaign, the retail outlet promotion and PR mileage through its brand ambassador Sushmita Sen.

Campaign Tagline – “Spa in a bottle”

PR Approach – Times of India carried a story on Sushmita Sen in August 2008, and she quoted as saying, “Being an actor, I use a lot of make-up. Face tons of harsh lights and outdoor activities. I am impatient and couldn’t be bothered with layers of treatment for my skin. I am lucky to have this ‘spa in a bottle’, which takes just about five minutes”.

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