Corporate Communication in Reputation Management and Branding

Philips India Limited is a subsidiary of Royal Philips of the Netherlands, a leading health technology company. Case Study: Philips Philips, an international electronics corporation, founded in 1891 in Netherlands, started off as a manufacturer of light bulbs and electrical equipment. The company has been known as a forerunner of technological innovation and is credited with …

Corporate Communication in Reputation Management and Branding Read More »