Indian Readership Survey

Indian Readership Survey

The Indian Readership Survey (IRS) is the world’s largest continuous readership research study. In addition to the readership of newspapers and magazines, the IRS also measures other media consumption, namely, television viewing, radio listening, cinema attendance, and internet usage. Media Research Users Council India (MRUC India), a not-for-profit industry body established in 1994, is responsible […]

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UGC NET Exam

Is UGC NET Tough?

Is UGC NET tough? Are you considering taking the UGC NET exam but unsure if it’s worth your time and effort? Do you also have this question in mind? Is UGC NET tough? The syllabus is vast and challenging; there is no doubt about it. But does that mean it’s impossible to crack the UGC

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Indian Civilization and Culture

Embracing the Richness of Indian Civilization and Culture

Indian Civilization and Culture India is a land of diversity, known for its vibrant culture and ancient civilization. The cultural heritage of India has made it home to some of the most ancient civilizations, making it a country with a rich past and a dynamic present. Indian civilization has witnessed the magnificence of the Indus

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what is advertising copy

What is Advertising Copy and its 7 Essential Elements?

What is Advertising Copy? Advertising copy includes a unique message that turns potential customers into actual customers. It is the key text marketers use in their ads, whether on the radio, TV, print, or online. This includes dialogue, catchy phrases, and other things. Therefore, it is crucial to understand what is advertising copy to tell

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Indian Newspaper Society Logo

Indian Newspaper Society (INS)

The Timeline of Formation of the Indian Newspaper Society October 11, 1927: The India, Burma, and Ceylon Newspapers’ Committee came into existence in London. October 4, 1935: This London-based society’s name was changed to the Indian and Eastern Newspaper Society (IENS). It represented the newspapers, magazines, reviews, and other journals published in India, Burma, Ceylon,

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digital divide in India

Digital Divide in India: A Comprehensive Sociological Analysis

Sociological Perspective on the Digital Divide in India The rapid advancement of technology has transformed the way we connect and interact with one another. In the digital age, social media platforms like Facebook have enabled us to stay updated on the lives of friends and families. We share our everyday experiences with not just a

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Brands of Daily Use Products

Daily Use Products of Famous Indian Brands

Brands of Daily Use Products A few brands of daily use products have become integral to our daily lives by offering products and cherished moments that define the essence of an individual’s daily life. These brands continue to innovate and provide products that make everyday life more comfortable, efficient, and delightful. They have earned their

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Integrated Marketing Communication

Integrated Marketing Communication

Integrated Marketing Communication (IMC) is a strategic marketing approach that combines various promotional tools and techniques to deliver a cohesive and consistent message to the target audience. IMC ensures that all marketing efforts work together harmoniously to achieve the desired marketing objectives. Before getting into the nuances of IMC, let’s define marketing first. What is

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FM Radio in India

FM Radio in India: Role in Community Outreach

Radio is widely recognized as a highly popular and cost-effective medium for mass communication, primarily because of its extensive reach, portability, low setup costs, and affordability. In India, radio broadcasting is accessible through two primary modes: Amplitude Modulation (AM) encompassing Short Wave and Medium Wave frequencies and Frequency Modulation (FM). History of FM Radio in

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