Explore the art of effective communication and relationship-building in the business world with our Public Relations and Corporate Communication resources.
Most of the crises are unpredictable and they always pose a severe threat to the hard earned goodwill of the organization. In such a testing time good planning and sound judgment plays a critical role towards resolution. During the time of crisis, dealing with public need special skill and care, therefore, public relation efforts are …
Philips India Limited is a subsidiary of Royal Philips of the Netherlands, a leading health technology company. Case Study: Philips Philips, an international electronics corporation, founded in 1891 in Netherlands, started off as a manufacturer of light bulbs and electrical equipment. The company has been known as a forerunner of technological innovation and is credited with …
Corporate Communication in Reputation Management and Branding Read More »
The movie, The Passion of The Christ, released in 2004, tells the story of the last 12 hours in the life of Jesus Christ. Directed and produced by Mel Gibson, the film tells in Aramaic (believed to have been Jesus’ native language), Latin and Hebrew the moment of Christ’s arrest, trial and crucifixion. To promote …
Public Relations Marketing – Case Study – Passion of the Christ Read More »
In 2000, Barclays, a UK-based bank and financial services group promoted a campaign ‘A big world needs a big bank’. Barclays had spent £15 million on its ‘Big’ campaign, which featured celebrities such as Sir Anthony Hopkins and Tim Roth. The advertisements had received good pre-publicity, but they turned into a communication disaster when they …
Corporate Communication – Case Study – Barclays Bank Read More »
The future of any organization critically depends on how it is viewed by key stakeholders, such as shareholders and investors, customers and consumers, employees, and members of the community in which the company operates. Protecting the organization’s reputation is considered to be ‘critical’ and one of the most important strategic objectives. Until the 1970s, practitioners had …
A mission is a general expression of the prime purpose of the organization, which, ideally, is in line with the values and expectations of major stakeholders and concerned with the scope and boundaries of the organization. It is often referred to with the simple question ‘What business are we in?’. A vision is the desired future …
Media for External Communication Annual Reports Printed Literature – Brochure, leaflets, booklets etc. Direct Mail Exhibitions Open Days Special Events Tools for PR Press Release Newsletters Press Conference Interviews Exclusive Rights Community Involvement Blogging Social Media Publicity Press releases – Information that is communicated as a part of the regular TV, radio programme, newspapers, …
Why PR Strategy is Required? To complement the overall business plan of an organization. To identify ways in which PR can help achieve an organizations objectives. To focus and manage all the communications of an organization. To ensure maximum benefit from all PR activities. Basic Elements of PR Strategy Objective What do you want to …
ITC Limited or ITC is an Indian conglomerate headquartered in Kolkata, West Bengal. Its diversified business includes five segments: Fast-Moving Consumer Goods, Hotels, Paperboards & Packaging, Agri Business & Information Technology. Established in 1910 as the Imperial Tobacco Company of India Limited, the company was renamed as the Indian Tobacco Company Limited in 1970 and further …
In 1998-99, HUL (then HLL), launched a direct consumer contact project – ‘Project Bharat’, which covered 2.2 crore households. Each household was given a box which consists shampoo, talcum powder, tooth paste and skin cream, along with educational and instructional literature. This project has helped HLL to eliminate barriers to trials and protect product and …
Public Relation – Case Study – Hindustan Unilever Limited Read More »