Public Relations and Corporate Communication

Explore the art of effective communication and relationship-building in the business world with our Public Relations and Corporate Communication resources.

Crisis Communication Examples

Public Relations and Crisis Communication Examples

Crisis Communication Crisis communication is a specialised field within public relations that focuses on developing strategies and tactics to address and manage crises effectively. It involves timely and transparent communication with stakeholders, including employees, customers, investors, and the media. Effective crisis communication is crucial for maintaining a positive public image and managing potential reputational damage. […]

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Corporate Communication in Reputation Management and Branding

Philips India Limited is a subsidiary of Royal Philips of the Netherlands, a leading health technology company. Case Study: Philips Philips, an international electronics corporation, founded in 1891 in Netherlands, started off as a manufacturer of light bulbs and electrical equipment. The company has been known as a forerunner of technological innovation and is credited with

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Public Relations Marketing – Case Study – Passion of the Christ

The movie, The Passion of The Christ, released in 2004, tells the story of the last 12 hours in the life of Jesus Christ. Directed and produced by Mel Gibson, the film tells in Aramaic (believed to have been Jesus’ native language), Latin and Hebrew the moment of Christ’s arrest, trial and crucifixion. To promote

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Corporate Communication – Case Study – Barclays Bank

In 2000, Barclays, a UK-based bank and financial services group promoted a campaign ‘A big world needs a big bank’. Barclays had spent £15 million on its ‘Big’ campaign, which featured celebrities such as Sir Anthony Hopkins and Tim Roth. The advertisements had received good pre-publicity, but they turned into a communication disaster when they

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Corporate Communication Practices

The future of any organization critically depends on how it is viewed by key stakeholders, such as shareholders and investors, customers and consumers, employees, and members of the community in which the company operates. Protecting the organization’s reputation is considered to be ‘critical’ and one of the most important strategic objectives. Until the 1970s, practitioners had

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PR Communication Tools/Media

  Media for External Communication Annual Reports Printed Literature – Brochure, leaflets, booklets etc. Direct Mail Exhibitions Open Days Special Events Tools for PR Press Release Newsletters Press Conference Interviews Exclusive Rights Community Involvement Blogging Social Media Publicity Press releases – Information that is communicated as a part of the regular TV, radio programme, newspapers,

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Public Relation – Case Study – ITC Chaupals

ITC Limited or ITC is an Indian conglomerate headquartered in Kolkata, West Bengal. Its diversified business includes five segments: Fast-Moving Consumer Goods, Hotels, Paperboards & Packaging, Agri Business & Information Technology. Established in 1910 as the Imperial Tobacco Company of India Limited, the company was renamed as the Indian Tobacco Company Limited in 1970 and further

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Public Relation – Case Study – Hindustan Unilever Limited

In 1998-99, HUL (then HLL), launched a direct consumer contact project – ‘Project Bharat’, which covered 2.2 crore households. Each household was given a box which consists shampoo, talcum powder, tooth paste and skin cream, along with educational and instructional literature. This project has helped HLL to eliminate barriers to trials and protect product and

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