Public Relations and Corporate Communication Archives

Public Relations and Crisis Communication Examples

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Crisis Communication Crisis communication is a specialised field within public relations that focuses on developing strategies and tactics to address and manage crises effectively. It involves timely and transparent communication with stakeholders, including employees, customers, investors, and the media. Effective crisis communication is crucial for maintaining a positive public image and managing potential reputational damage. […]

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Corporate Communication and Reputation Management: A Case Study of Philips

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Philips: Reputation Management Philips, a global leader in healthcare, lighting, and consumer lifestyle products, has long been at the forefront of innovation and sustainability. Philips, an international electronics corporation, founded in 1891 in Netherlands, started off as a manufacturer of light bulbs and electrical equipment. Philips India Limited is a subsidiary of Royal Philips of

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PR in Film Industry Case Study: The Passion of The Christ

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PR in Film Industry PR in film industry plays a crucial role in shaping the public perception of movies, actors, and filmmakers. Public Relations professionals work tirelessly behind the scenes to create buzz, manage crises, and build relationships with the media to ensure that films receive maximum exposure. In an industry where image is everything,

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Corporate Communication Case Study: Barclays Bank Campaign Disaster

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Corporate Communication Case Study: “Big Bank” campaign of Barclays Bank This case study on corporate communication examines the disastrous “Big Bank” campaign that Barclays Bank ran in the UK in the early 2000s. The campaign aimed to portray Barclays as a powerful and dominant financial institution. However, it backfired spectacularly, leading to public backlash and

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Corporate Communication Practices

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Corporate Communication Practices Corporate communication practices play a crucial role in shaping the image and reputation of a company. Effective organizational communication fosters transparency, builds employee trust, and ensures alignment with the company’s goals and values. Any organization’s future critically depends on how key stakeholders view it, such as shareholders and investors, clients and consumers,

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What is Corporate Communication? Adani Group Case Study in Crisis Management

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What is Corporate Communication? Corporate communication is crucial for businesses to establish clear and consistent messaging both internally and externally. It encompasses the strategies, channels, and processes used by organizations to communicate with their stakeholders, including employees, customers, investors, and the public. Effective corporate communication plays a key role in shaping the reputation and image

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PR Communication Tools

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In the dynamic domain of public relations (PR), adopting and proficiently utilizing PR communication tools is crucial for organizations aiming to uphold a favorable public perception and build strong relationships with their target audiences. PR communication media can be broadly classified into two categories: external media and internal media. Media for External Communication External communication

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PR Strategy

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Why is a PR strategy required? In modern business, the significance of a well-crafted public relations (PR) strategy cannot be overstated. Amidst fierce market competition and rapidly changing consumer expectations, organizations increasingly lean on sophisticated PR strategies to carve out a distinct market position. The essence of PR strategy is: To complement the overall business

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PR Case Studies India ITC Chaupals

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PR Case Studies India ITC Chaupals ITC Limited, or ITC, is an Indian conglomerate headquartered in Kolkata, West Bengal. Its diversified business includes five segments: Fast-moving consumer goods Hotels Paperboards & packaging Agribusiness Information technology Established in 1910 as the Imperial Tobacco Company of India Limited, the company was renamed the Indian Tobacco Company Limited

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PR Case Studies India Hindustan Unilever Limited

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PR Case Studies India Hindustan Unilever Limited As of 2024, India has the largest population and the fifth-largest economy in the world. It translates into an enormous opportunity to encash for marketers across the globe. One such multinational that has nearly become a homegrown brand is Hindustan Unilever Limited (HUL), which began as a subsidiary

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