The Indian Readership Survey (IRS) is the world’s largest continuous readership research study. In addition to the readership of newspapers and magazines, the IRS also measures other media consumption, namely, television viewing, radio listening, cinema attendance, and internet usage. Media Research Users Council India (MRUC India), a not-for-profit industry body established in 1994, is responsible […]
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The Timeline of Formation of the Indian Newspaper Society October 11, 1927: The India, Burma, and Ceylon Newspapers’ Committee came into existence in London. October 4, 1935: This London-based society’s name was changed to the Indian and Eastern Newspaper Society (IENS). It represented the newspapers, magazines, reviews, and other journals published in India, Burma, Ceylon,
1. Mastering SEO Writing for Online Content Writing Jobs Search engine optimization (SEO) is a way of tailoring web content to make it more visible to search engines and findable to users. It involves understanding how search engines work and what words people are likely to search for. Mastering SEO writing is indispensable knowledge for
Mobile Journalism is the process of gathering and delivering news using a Smartphone or Tablet. It is a trend in news covering and broadcasting and has the potential to become the new standard in journalism practice, especially to report breaking news.
When it comes to disseminating news, two terms often come up: “news agency” and “news syndicate.” While they may sound similar, there are distinct differences between the two. News Agencies A news agency is an organization that gathers news from various sources, such as journalists and reporters, and distributes it to media outlets. They are
Media Research Users Council India (MRUC India), a not-for-profit industry body established in 1994, is responsible for producing research studies that help various stakeholders in the media industry run credible businesses. MRUC was created to provide its members with credible and consistent research that enables critical marketing and business decisions. The Council has members representing
The Audit Bureau of Circulation The Audit Bureau of Circulation (ABC), founded in 1948, is a not-for-profit, voluntary organization consisting of publishers, advertisers, and advertising agencies that certify circulation figures for member publications through audit. A business owner wants to know the facts and numbers before spending money on ads. A business is interested in