Media Research Users Council (MRUC) and Audit bureau of circulation (ABC) are the joint promoters of Readership Studies Council of India (RSCI). The RSCI is mandated by the industry to oversee the conduct of a unified Indian Readership Study (IRS), the world\’s largest continuous readership study.
The 2016 IRS data, released by January 2017, has sample size of total 3.3 lakh respondents, across 91 individual districts and 101 district clusters.
ABC is a not-for-profit organisation certifying circulation figures for member publications, through a process of audit.
MRUC is an industry body created with the purpose of providing its members with credible and consistent research enabling critical marketing and business decisions. Established in 1994, the Council has members representing advertisers, agencies, publishers and broadcasting industries. The council was formed to ensure:
1.Regular research to measure effectiveness of media for advertising.
2.Media product’s consumption data for advertisers.
3.Accurate and reliable data.
Media Research Users Council (MRUC)
Audit bureau of circulation (ABC)