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Readership Studies Council of India (RSCI)

1 Comment / Introduction to Journalism and Mass Communication / By

Media Research Users Council (MRUC) and Audit bureau of circulation (ABC) are the joint promoters of Readership Studies Council of India (RSCI). The RSCI is mandated by the industry to oversee the conduct of a unified Indian Readership Study (IRS), the world\’s largest continuous readership study. The 2016 IRS data, released by January 2017, has …

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Audit Bureau of Circulation (ABC) India

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The Audit Bureau of Circulation The Audit Bureau of Circulation (ABC), founded in 1948, is a not-for-profit, voluntary organization consisting of publishers, advertisers, and advertising agencies that certify circulation figures for member publications through audit. A business owner wants to know the facts and numbers before spending money on ads. A business is interested in …

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