abc

Readership Studies Council of India (RSCI)

Leave a Comment / Introduction to Journalism and Mass Communication / By

Media Research Users Council (MRUC) and Audit bureau of circulation (ABC) are the joint promoters of Readership Studies Council of India (RSCI). The RSCI is mandated by the industry to oversee the conduct of a unified Indian Readership Study (IRS), the world\’s largest continuous readership study. The 2016 IRS data, released by January 2017, has …

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Audit bureau of circulation Ltd. (ABC)

Leave a Comment / Introduction to Journalism and Mass Communication / By

Audit bureau of circulation (ABC), founded in 1948, is a not-for-profit, voluntary organization consisting of publishers, advertisers and advertising agencies as members, that certifies circulation figures for member publications through a process of audit. ABC implements a standard and uniform audit procedure by which a member publisher compute its qualifying copies. The circulation figure is …

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