Is UGC NET tough? Are you considering taking the UGC NET exam but unsure if it’s worth your time and effort? Do you also have this question in mind? Is UGC NET tough? The syllabus is vast and challenging; there is no doubt about it. But does that mean it’s impossible to crack the UGC …
Indian Civilization and Culture India is a land of diversity, known for its vibrant culture and ancient civilization. The cultural heritage of India has made it home to some of the most ancient civilizations, making it a country with a rich past and a dynamic present. Indian civilization has witnessed the magnificence of the Indus …
Embracing the Richness of Indian Civilization and Culture Read More »
What is Advertising Copy? Advertising copy includes a unique message that turns potential customers into actual customers. It is the key text marketers use in their ads, whether on the radio, TV, print, or online. This includes dialogue, catchy phrases, and other things. Therefore, it is crucial to understand what is advertising copy to tell …
What is Advertising Copy and its 7 Essential Elements? Read More »
Brand Elements to build Brand Equity Creating a unique and specific brand identity is vital for building brand equity. Brand elements, also known as brand identifiers, play a pivotal role in achieving this. The criteria for choosing brand elements is that they can adequately communicate about the brand and its point of difference from competing …
7 Powerful Criteria For Choosing Brand Elements in 2023 Read More »
The Timeline of Formation of the Indian Newspaper Society October 11, 1927: The India, Burma, and Ceylon Newspapers’ Committee came into existence in London. October 4, 1935: This London-based society’s name was changed to the Indian and Eastern Newspaper Society (IENS). It represented the newspapers, magazines, reviews, and other journals published in India, Burma, Ceylon, …
Sociological Perspective on the Digital Divide in India The rapid advancement of technology has transformed the way we connect and interact with one another. In the digital age, social media platforms like Facebook have enabled us to stay updated on the lives of friends and families. We share our everyday experiences with not just a …
Digital Divide in India: A Comprehensive Sociological Analysis Read More »
Brands of Daily Use Products A few brands of daily use products have become integral to our daily lives by offering products and cherished moments that define the essence of an individual’s daily life. These brands continue to innovate and provide products that make everyday life more comfortable, efficient, and delightful. They have earned their …
Integrated Marketing Communication (IMC) is a strategic marketing approach that combines various promotional tools and techniques to deliver a cohesive and consistent message to the target audience. IMC ensures that all marketing efforts work together harmoniously to achieve the desired marketing objectives. Before getting into the nuances of IMC, let’s define marketing first. What is …
Radio is widely recognized as a highly popular and cost-effective medium for mass communication, primarily because of its extensive reach, portability, low setup costs, and affordability. In India, radio broadcasting is accessible through two primary modes: Amplitude Modulation (AM) encompassing Short Wave and Medium Wave frequencies and Frequency Modulation (FM). History of FM Radio in …
The history of radio in India is a testament to its enduring role as a vital communication tool in the country’s rich media landscape, from its inception in 1923 to becoming one of the largest media organizations in the world. History of Radio Marconi pioneered radio broadcasting in 1896 with the invention of the first …
History of Radio in India: 100 Years of Rich Legacy Read More »
