Introduction to Journalism and Mass Communication

Explore the world of media, news, and communication with our Introduction to Journalism and Mass Communication courses.

Indian Readership Survey

Indian Readership Survey

The Indian Readership Survey (IRS) is the world’s largest continuous readership research study. In addition to the readership of newspapers and magazines, the IRS also measures other media consumption, namely, television viewing, radio listening, cinema attendance, and internet usage. Media Research Users Council India (MRUC India), a not-for-profit industry body established in 1994, is responsible […]

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Indian Civilization and Culture

Embracing the Richness of Indian Civilization and Culture

Indian Civilization and Culture India is a land of diversity, known for its vibrant culture and ancient civilization. The cultural heritage of India has made it home to some of the most ancient civilizations, making it a country with a rich past and a dynamic present. Indian civilization has witnessed the magnificence of the Indus

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Indian Newspaper Society Logo

Indian Newspaper Society (INS)

The Timeline of Formation of the Indian Newspaper Society October 11, 1927: The India, Burma, and Ceylon Newspapers’ Committee came into existence in London. October 4, 1935: This London-based society’s name was changed to the Indian and Eastern Newspaper Society (IENS). It represented the newspapers, magazines, reviews, and other journals published in India, Burma, Ceylon,

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electronic media in India

History, Growth and Development of Electronic Media in India

Electronic media refers to any medium that uses electronic technology to transmit information. This includes radio, television, and the internet. In the past three decades, electronic media in India has significantly shaped India’s social, cultural, and political landscape more than any other form of mass media in India. It has been instrumental in promoting literacy,

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Evolution of Print Media

The Evolution of Print Media: A Comprehensive Exploration

The Evolution of Print Media: A Glimpse into Ancient Times The evolution of print media can be traced back to ancient civilizations, where various forms of written communication were utilized. Ancient civilizations like Egypt and Mesopotamia recorded their histories, laws, and stories on clay tablets, papyrus[i], and stone inscriptions. Standardized communication marked a significant step forward

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Concept of Mass Communication: Insights and Evolution

Concept of Mass Communication The importance of mass communication in today’s fast-paced environment is enormous. Media scholars need to understand the concept of mass communication from the perspectives of various scholars and draw practical analogies to ensure a complete understanding of the subject. Defining Mass Communication Mass communication is the process through which various mediums

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Understanding Journalism: Analyzing Its Many Facets

Understanding journalism requires multiple angles, each of which sheds light on different aspects of the field. As Journalism students, delving into all of its intricacies is necessary and intellectually stimulating. Here, we’ll be deliberating on the roles of a learner, an academician, a media industry practitioner, a researcher, and an audience. Understanding Journalism from a Learner’s

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Ownership Patterns in Media

Ownership Patterns in Media: Business, Politics and More

Indian media is as Colorful as India India is a country that is the size of a continent and has a lot of different religions, languages, and cultures. The country’s media is also rich and varied; the ownership patterns in media are diverse at the national level and concentrated at the regional level. In India,

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