Introduction to Journalism and Mass Communication Archives

Language Press in India: A Continuing Legacy Since 1818

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Language Press in India The press in India has significantly influenced public opinion and directed the collective energy of the populace during the nation’s fight for independence. Print media was crucial in supporting democracy and nation-building immediately after independence. After independence, the Government of India established the First Press Commission under Justice G.S. Rajadhyaksha in […]

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Public Opinion Meaning: Lippmann’s Theory in Modern Indian Context

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Public Opinion Meaning Public opinion is essential in shaping societies, influencing policies, and driving social change in today’s interconnected world. What is public opinion, and how has our understanding changed over time? This exploration examines public opinion, tracing its origins from Walter Lippmann’s work to its current forms in modern India. Walter Lippmann’s “Public Opinion”

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5 Key Criticism of Normative Theory of Press

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This entry is part 2 of 3 in the series Normative Theory

Normative Theory of Press Critiques While normative theories of mass communication have been influential in understanding media systems, they have also faced significant criticism. Key Critiques of Normative Theories: Western-Centric Bias Oversimplification Lack of Empirical Grounding Static Nature Limited Scope Let’s examine each of these critiques in detail: Western-Centric Bias Critics argue that the original

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Normative Theory – 6 Theories of the Press

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This entry is part 1 of 3 in the series Normative Theory

Normative Theory Normative theories in mass communication describe how media systems should operate in society. They provide ideals and standards for media behavior and structure. The main normative theories include: Authoritarian Theory Libertarian Theory Social Responsibility Theory Soviet Communist Theory Development Media Theory Democratic Participant Theory Key proponents and timeline: Theory Key Concepts Proponents Timeline

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Analysis of Marxist View on Media

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This entry is part 2 of 3 in the series Marxist Theory

Comparative Analysis of Marxist View on Media The Marxist view on media offers a critical lens through which to examine the complex relationships between media, power, and society. This perspective, rooted in Karl Marx’s and subsequent scholars’ theories, provides a framework for analyzing how media systems operate within capitalist societies and their role in shaping

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8 Ways Marxist Theory Shapes Contemporary Media Studies

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This entry is part 1 of 3 in the series Marxist Theory

Marxist Theory of Media The Marxist Theory of Media provides a critical view of how media interacts with power structures and ideology in capitalist societies based on Marxist philosophy and critical theory. Marxist approaches to media are essential for UGC-NET aspirants. They offer insights into the political economy of media, the ideological functions of mass

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Marshall McLuhan’s The Medium is the Message Theory

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Marshall McLuhan’s The Medium is the Message Theory McLuhan’s theory of technological determination, developed in the 1960s, asserts that technology, particularly communication technology, is the primary driver of social change and cultural development. According to this view, the medium through which information is transmitted is more important than the content itself. McLuhan famously stated, “The

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6 Ways Encoding/Decoding Model Shapes Media Analysis

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Encoding/Decoding Model of Stuart Hall Stuart Hall’s Encoding/Decoding Model, proposed in 1973, represents a significant shift in understanding how media messages are produced, disseminated, and interpreted. For UGC-NET aspirants in the field of mass communication and journalism, grasping this model is crucial as it provides insights into the complex relationship between media producers, texts, and

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From Soap Operas to News: 6 Components of Cultivation Theory of Communication

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Cultivation Theory of Communication A significant mass communication theory that explores the long-term effects of television viewing on viewers’ perceptions of reality is the Cultivation Theory of Communication, which George Gerbner and his colleagues developed in the 1960s and 1970s. This theory is important for UGC-NET aspirants in mass communication and journalism, as it offers

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