Introduction to Journalism and Mass Communication

Readership Studies Council of India (RSCI)

Media Research Users Council (MRUC) and Audit bureau of circulation (ABC) are the joint promoters of Readership Studies Council of India (RSCI). The RSCI is mandated by the industry to oversee the conduct of a unified Indian Readership Study (IRS), the world\’s largest continuous readership study. The 2016 IRS data, released by January 2017, has …

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Registrar of Newspapers for India (RNI)

The Office of the Registrar of Newspapers for India (RNI) came into being on 1stJuly, 1956. Registration of newspaper is essential under PRB Act, 1867. Printing and publishing of newspapers and periodicals within India are governed by the Press and Registration of Books Act, 1867 and the Registration of Newspapers (Central) Rules, 1956. According to the …

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Audit bureau of circulation Ltd. (ABC)

Audit bureau of circulation (ABC), founded in 1948, is a not-for-profit, voluntary organization consisting of publishers, advertisers and advertising agencies as members, that certifies circulation figures for member publications through a process of audit. ABC implements a standard and uniform audit procedure by which a member publisher compute its qualifying copies. The circulation figure is …

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