A TRP rating decides how billions in TV advertising move each week. See how it is measured, why India stopped publishing it, and what changes when it returns.
TRP Rating Explained: How Television Audience Measurement Works in India Read More »
Netflix India content strategy included an unsuccessful bid for the Warner Bros. Discovery acquisition in 2026. For Indian OTT subscribers, explain its meaning.
Netflix India Content Strategy for Indian OTT Viewers Read More »
Media ownership in India shifted between 2023 and 2026. Learn who bought whom, what they actually paid, and why studios now buy capability rather than build it.
Media Ownership in India: How Studios Buy, Build, and License Read More »
Microdrama went mainstream in India, with 80 percent of viewers preferring it. Learn what the format is, who actually watches it, and how platforms make money.
Microdrama in India: From Reels to Episodic Storytelling Read More »
Celebrity brand valuation in India now hinges on clean digital image, not box office. Kroll and Brand Finance data explain why Shah Rukh Khan still leads.
BARC ratings blackout threatens festive TV ad deals for Bigg Boss, KBC as marketers warn of CPRP disruption amid an already declining TV ad market.
BARC Ratings Freeze Hits Bigg Boss, KBC Ad Deals Ahead of Festive Season in 2026 Read More »
India’s M&E sector is INR 2.78 trillion in 2025. Explore why media mentorship is the key to unlocking a successful career in India’s booming creative economy.
Media Mentorship and the Future of India’s 3 Trillion Creative Economy Read More »
The AI Actor debate grows as the Oscars and Golden Globes restrict synthetic performers, raising urgent questions about copyright, labor, and film awards.
AI Actor in Motion Pictures: Legal, Ethical, and Industry Implications Read More »
The Indian Media and Entertainment (M&E) industry is currently in a golden era of content volume and diversity, driven primarily by the rapid rise of Over-The-Top (OTT) streaming platforms. As per the FICCI-EY 2024 report, the sector expanded by 8% in 2023, reaching INR 2.3 trillion, with digital media at the forefront of this growth.
Radio Jockey: The Voice Behind the Microphone Radio jockeys, or RJs, hold a special place in the vibrant media and entertainment landscape. They are professional broadcasters who host radio programs, entertain listeners, and engage with the audience. RJs are known for their distinctive style, personality, and ability to connect with people from all walks of
The Exciting World of Radio Jockeys: Insights, Skills, and Opportunities in 2026 Read More »
