“The communication components of marketing, which includes PR, Adv., personal selling and sales-promotion are referred to as marketing communication. Advertising is only one of a several marketing communications options available to a company. We already aware with the definition of advertising so the brief review of rest three elements are: Public-Relation – people who have …
Marketing mix or marketing strategy is the combination of stages and elements necessary to the planning and execution of the total marketing operation. The term marketing mix was first used by prof. N.H. Borden later prof. Mc. Carthy introduced the 4P’s of traditional marketing mix: Price Place Product Promotion Product/ Product mix The following …
Physiological needs — Food, clothing, shelter, warmth, self esteem. Safety needs — Security, Employment of resources, Morality, Health. Social needs — Belonging, love, affection, family. Esteem needs – Confidence, achievement, respect for others. Self-actualization needs – Self awareness, personal growth, creativity, lack of prejudice, acceptance of facts. The steps in the triangle show the processes …
Concept of Branding “If you want to stand out in an insanely crowded marketplace, branding is the only way you are going to do it.” Tom Peters, Business Writer, ‘The Encyclopedia of Brands and Branding’ Brand is a need of post-industrialized society. With industrialization and mass production, products made in one part of the world …
What is a Slogan? A slogan or tagline is \”a catchphrase or small group of words that are combined in a special way to identify a product or company. A great slogan has the following characteristics: It\’s easy to remember It includes a key benefit It differentiates the brand It creates positive feelings about the brand Amul:The taste of India Pepsi :Yehi hai …
Selective Attention: When something happens, we perceive it, and this perception is a way to filter the reality; we use our senses to collect information. We don’t use all the data, but just a selection of them, mainly on the basis of motivation (what we are interested in), culture and background, physiological status. Selective Distortion: …
What is Brand Communication? Brand Communication is the combination of activities that influence customer’s opinions about a company and its products. Brand communication occurs every time a client or prospect interacts with the brand: 1.When customers see a logo 2.View brand in supermarket shelves 3.View brand content (social media, advertising, reviews) 4.Meet a brand in …
Britannia Dabur Emami Godrej Consumer Products Hindustan Unilever Limited ITC Limited Marico Procter & Gamble Pidilite Industries Wipro
Introduction Brand Equity is the value and strength of the Brand that decides its worth. Brand equity is the value assigned to the intangible value of an established brand. In terms of value brand equity is the premium that a company gains from a product with a recognizable name as compared to its generic equivalent. In …
Brand Image Brand image denote the tangible (physical and functional) benefits and attributes of a brand. This is the also the main difference between “Brand Image” and “Brand Personality”, as the later denote emotional character and associations in consumers’ mind. Brand image is the overall impression in consumers’ mind that is formed from all sources. …
