Advertising and Marketing Communication

Explore the dynamic world of Advertising & Marketing Communication, mastering strategies and creativity to drive brand success.

Indian Readership Survey

Indian Readership Survey

The Indian Readership Survey (IRS) is the world’s largest continuous readership research study. In addition to the readership of newspapers and magazines, the IRS also measures other media consumption, namely, television viewing, radio listening, cinema attendance, and internet usage. Media Research Users Council India (MRUC India), a not-for-profit industry body established in 1994, is responsible […]

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what is advertising copy

What is Advertising Copy and its 7 Essential Elements?

What is Advertising Copy? Advertising copy includes a unique message that turns potential customers into actual customers. It is the key text marketers use in their ads, whether on the radio, TV, print, or online. This includes dialogue, catchy phrases, and other things. Therefore, it is crucial to understand what is advertising copy to tell

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Indian Newspaper Society Logo

Indian Newspaper Society (INS)

The Timeline of Formation of the Indian Newspaper Society October 11, 1927: The India, Burma, and Ceylon Newspapers’ Committee came into existence in London. October 4, 1935: This London-based society’s name was changed to the Indian and Eastern Newspaper Society (IENS). It represented the newspapers, magazines, reviews, and other journals published in India, Burma, Ceylon,

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Brands of Daily Use Products

Daily Use Products of Famous Indian Brands

Brands of Daily Use Products A few brands of daily use products have become integral to our daily lives by offering products and cherished moments that define the essence of an individual’s daily life. These brands continue to innovate and provide products that make everyday life more comfortable, efficient, and delightful. They have earned their

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Integrated Marketing Communication

Integrated Marketing Communication

Integrated Marketing Communication (IMC) is a strategic marketing approach that combines various promotional tools and techniques to deliver a cohesive and consistent message to the target audience. IMC ensures that all marketing efforts work together harmoniously to achieve the desired marketing objectives. Before getting into the nuances of IMC, let’s define marketing first. What is

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5 Levels of Maslow's Hierarchy of Needs

Comparing the 5 Levels of Maslow’s Hierarchy of Needs with Wisdom of Bhagavad Gita

5 Levels of Maslow’s Hierarchy of Needs Maslow’s theory is based on the notion that a pyramid-like set of needs motivates humans. Each level represents a different aspect of our lives, and as we ascend this pyramid, we inch closer to self-actualization. At the ultimate level, we become the best version of ourselves.   Physiological

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Fundamentals of Branding

Fundamentals of Branding: Crafting Lifelong Customers

Fundamentals of Branding How can someone make their business or product stand out in a globalized marketplace with many choices that include goods and services worldwide? Understanding the fundamentals of branding is an essential idea that holds the key to finding an answer. A brand is a need in a post-industrialized society. With industrialization and

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Perception Process in Consumer Behaviour

Perception Process in Consumer Behaviour in the Digital Age

Perception Process in Consumer Behaviour in the Digital Age In today’s fast-paced digital world, where the internet provides unlimited choices and information, consumers are overwhelmed with options. Everything from dinner reservations to smartphone purchases requires a complex thought process. It starts with perception, a cognitive process that shapes our choices. How Perception Influences Consumer Purchase Decisions

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