Advertising and Marketing Communication Archives

4 Essential ASCI Code of Conduct for Ethical Advertising

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The ASCI Code: Guiding Ethical Advertising in India In today’s media-saturated world, advertising plays a crucial role in shaping consumer perceptions and influencing purchasing decisions. However, with great power comes great responsibility. This is where the Advertising Standards Council of India (ASCI) and its Code for Self-Regulation in Advertising step in, ensuring that advertisements in […]

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Digital Convergence and Advertising

This entry is part 7 of 7 in the series Advertising

Introduction to Digital Convergence and Advertising Definition of digital convergence Digital convergence refers to the merging various technologies and platforms into a single digital environment. This convergence allows for the seamless integration of different forms of media, such as television, the internet, and mobile devices, creating new opportunities for advertisers to reach a wider audience. With

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What is Merchandising in Marketing?

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This entry is part 6 of 7 in the series Advertising

Introduction to Merchandising in Marketing Merchandising in marketing refers to the practice of promoting and selling products through various strategies, such as product placement, pricing, and promotion. The primary goal of merchandising is to present products in an enticing way that encourages customers to make a purchase. This can be achieved by creating attractive displays,

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Unlocking Growth: The Power of Cross-Promotion Advertising Strategies in 2024

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This entry is part 5 of 7 in the series Advertising

Cross-Promotion Advertising When two brands collaborate to promote each other, it’s called cross-promotion advertising. The goal is to increase brand awareness, customer engagement, and sales for both audiences. When two brands collaborate to create a cross-promotional campaign, it can be an effective way to reach customers who are interested in both brands’ products. This strategy

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10 Effective Methods of Advertising

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This entry is part 4 of 7 in the series Advertising

Methods of Advertising For a business to be successful, advertising is essential. Even the most groundbreaking products and services can only be noticed with a well-designed advertising strategy. In today’s competitive market, businesses need to utilize a wide range of advertising techniques to draw the attention of their target audience. Advertising options range from traditional

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Types of Advertising

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This entry is part 3 of 7 in the series Advertising

Types of Advertising In the first article of the advertising section of the CUET UG Mass Media and Communication, the advertising concept and process, along with its definition and functions of advertising, were discussed in detail. In this article, we are going to discuss the types of advertising. But before that, it is essential to

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Functions of Advertising

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This entry is part 2 of 7 in the series Advertising

Functions of Advertising: Introduction Advertising is a marketing communication strategy that businesses use to promote their products or services to potential customers. It involves creating and delivering persuasive messages through various mediums such as television, radio, print, online, and social media to attract and retain customers. Importance of Advertising in Business Advertising plays a crucial

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Advertising Concepts and Process

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This entry is part 1 of 7 in the series Advertising

Advertising Concepts and Process: Introduction A business offers its product(s) or services to buyers through a marketplace. A market refers to an arrangement where buyers and sellers (businesses) come in contact, directly or indirectly, to buy or sell a product or a service. However, developing a product or service is a long-term and ongoing process.

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Indian Readership Survey

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The Indian Readership Survey (IRS) is the world’s largest continuous readership research study. In addition to the readership of newspapers and magazines, the IRS also measures other media consumption, namely, television viewing, radio listening, cinema attendance, and internet usage. Media Research Users Council India (MRUC India), a not-for-profit industry body established in 1994, is responsible

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What is Advertising Copy and its 7 Essential Elements?

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What is Advertising Copy? Advertising copy includes a unique message that turns potential customers into actual customers. It is the key text marketers use in their ads, whether on the radio, TV, print, or online. This includes dialogue, catchy phrases, and other things. Therefore, it is crucial to understand what is advertising copy to tell

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