Advertising

Advertising Concepts and Process

Advertising Concepts and Process

This entry is part 1 of 7 in the series Advertising

Advertising Concepts and Process: Introduction A business offers its product(s) or services to buyers through a marketplace. A market refers to an arrangement where buyers and sellers (businesses) come in contact, directly or indirectly, to buy or sell a product or a service. However, developing a product or service is a long-term and ongoing process. […]

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Functions of Advertising

Functions of Advertising

This entry is part 2 of 7 in the series Advertising

Functions of Advertising: Introduction Advertising is a marketing communication strategy that businesses use to promote their products or services to potential customers. It involves creating and delivering persuasive messages through various mediums such as television, radio, print, online, and social media to attract and retain customers.  Importance of Advertising in Business  Advertising plays a crucial

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Types of Advertising

Types of Advertising

This entry is part 3 of 7 in the series Advertising

Types of Advertising In the first article of the advertising section of the CUET UG Mass Media and Communication, the advertising concept and process, along with its definition and functions of advertising, were discussed in detail. In this article, we are going to discuss the types of advertising. But before that, it is essential to

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Methods of Advertising

10 Effective Methods of Advertising

This entry is part 4 of 7 in the series Advertising

Methods of Advertising For a business to be successful, advertising is essential. Even the most groundbreaking products and services can only be noticed with a well-designed advertising strategy. In today’s competitive market, businesses need to utilize a wide range of advertising techniques to draw the attention of their target audience. Advertising options range from traditional

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cross-promotion advertising

Unlocking Growth: The Power of Cross-Promotion Advertising Strategies in 2024

This entry is part 5 of 7 in the series Advertising

Cross-Promotion Advertising When two brands collaborate to promote each other, it’s called cross-promotion advertising. The goal is to increase brand awareness, customer engagement, and sales for both audiences. When two brands collaborate to create a cross-promotional campaign, it can be an effective way to reach customers who are interested in both brands’ products. This strategy

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Merchandising in Marketing

What is Merchandising in Marketing?

This entry is part 6 of 7 in the series Advertising

Introduction to Merchandising in Marketing  Merchandising in marketing refers to the practice of promoting and selling products through various strategies, such as product placement, pricing, and promotion.  The primary goal of merchandising is to present products in an enticing way that encourages customers to make a purchase.  This can be achieved by creating attractive displays,

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digital convergence

Digital Convergence and Advertising

This entry is part 7 of 7 in the series Advertising

Introduction to Digital Convergence and Advertising Definition of digital convergence Digital convergence refers to the merging various technologies and platforms into a single digital environment. This convergence allows for the seamless integration of different forms of media, such as television, the internet, and mobile devices, creating new opportunities for advertisers to reach a wider audience. With

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