ITC Limited or ITC is an Indian conglomerate headquartered in Kolkata, West Bengal. Its diversified business includes five segments: Fast-Moving Consumer Goods, Hotels, Paperboards & Packaging, Agri Business & Information Technology. Established in 1910 as the Imperial Tobacco Company of India Limited, the company was renamed as the Indian Tobacco Company Limited in 1970 and further …
In 1989, ITC planned to launch cooking oil made of sunflower seeds. ITC planted PR stories on sunflower seed’s potential as a cooking oil when most of the people were used to only Vanaspati, peanut or mustered oil. An environment was created to inform and educate the people about the benefits of oil from sunflower …
Campaign Name – Oil of Olay Campaign Strategy – The ad campaign, the retail outlet promotion and PR mileage through its brand ambassador Sushmita Sen. Campaign Tagline – “Spa in a bottle” PR Approach – Times of India carried a story on Sushmita Sen in August 2008, and she quoted as saying, “Being an actor, …