Why PR Strategy is Required?
- To complement the overall business plan of an organization.
- To identify ways in which PR can help achieve an organizations objectives.
- To focus and manage all the communications of an organization.
- To ensure maximum benefit from all PR activities.
Basic Elements of PR Strategy
What do you want to accomplish?
Who do you want to reach?
How do you wish to be perceived?
How do you want to inform your target audience?
- Action Plan
How do you accomplish your strategy?
- Evaluation & Forecast
How much the plan got succeeded and lessons for future?