PR Strategy

Why PR Strategy is Required?

  • To complement the overall business plan of an organization.
  • To identify ways in which PR can help achieve an organizations objectives.
  • To focus and manage all the communications of an organization.
  • To ensure maximum benefit from all PR activities.

Basic Elements of PR Strategy

  • Objective

What do you want to accomplish?

  • Target

Who do you want to reach?

  • Position

How do you wish to be perceived?

  • Strategy

How do you want to inform your target audience?

  • Action Plan

How do you accomplish your strategy?

  • Evaluation & Forecast

How much the plan got succeeded and lessons for future?

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