Why PR Strategy is Required?
- To complement the overall business plan of an organization.
- To identify ways in which PR can help achieve an organizations objectives.
- To focus and manage all the communications of an organization.
- To ensure maximum benefit from all PR activities.
Basic Elements of PR Strategy
- Objective
What do you want to accomplish?
- Target
Who do you want to reach?
- Position
How do you wish to be perceived?
- Strategy
How do you want to inform your target audience?
- Action Plan
How do you accomplish your strategy?
- Evaluation & Forecast
How much the plan got succeeded and lessons for future?