Dr. Amit Kumar - Indian Media Studies

Dr. Amit Kumar

Educator | Researcher | Content Creator

Ph.D. in Journalism and Mass Communication, UGC NET Qualified

Accomplished educator and researcher with 19+ years of progressive experience across academics, media industry, and government sectors.

EDUCATIONAL QUALIFICATION

Ph.D. in Mass & Media Communication | Mewar University (2019)
Dissertation: “Role of Media in the Promotion of Eco-Tourism in the Himalayan Region: A Critical Analysis”
UGC-NET Qualified (December 2014)
M.Phil. in Journalism & Mass Communication | Global Open University, Nagaland (2010)
M.A. in Journalism & Mass Communication | Guru Nanak Dev University, Punjab (2006)
Post Graduate Diploma in E-Business | Welingkar Institute, Mumbai (2012)
Post Graduate Diploma in Brand Management | ICFAI University, Tripura (2008)
Bachelor of Science | Dayal Singh College, University of Delhi (2003)

WORK EXPERIENCE

ACADEMIC EXPERIENCE

Associate Professor | Maharaja Agrasen Institute of Management Studies, GGSIP University, New Delhi
March 2021 – July 2021

Developed and delivered advanced curriculum in Digital Media and Television Production
Supervised graduate research projects and thesis work
Led faculty development initiatives and academic quality assurance programs

Associate Professor | Teerthanker Mahaveer University, Uttar Pradesh
February 2019 – March 2020

Designed innovative course modules in Photography and Film Studies
Mentored 25+ graduate students in research methodology and academic writing
Contributed to curriculum reform initiatives aligned with industry requirements

Associate Professor | Manav Rachna International Institute of Research and Studies, Faridabad
November 2017 – October 2018

Established new pedagogical frameworks for multimedia journalism programs
Organized international conferences and academic seminars
Enhanced student engagement through project-based learning methodologies

Assistant Professor | Galgotias University, Uttar Pradesh
September 2015 – October 2017

Updated undergraduate programs pedagogy in Screenplay writing and Advertising
Achieved high student satisfaction ratings in course evaluations
Integrated cutting-edge technology tools into traditional journalism curricula

Assistant Professor | NIMS University, Rajasthan
December 2014 – August 2015

Developed foundational courses in Mass Communication theory and practice
Initiated industry-academia collaboration programs with media organizations

GOVERNMENT & ADMINISTRATIVE EXPERIENCE

Consultant Faculty (Film & Television) | Aryabhatta Knowledge University, Bihar
November 2021 – October 2022

Mentored Post graduate students project works
Designed state-level curriculum for film and television studies programs
Organized Digital Education: Content Development and Delivery workshops for 50+ educators across Bihar

Technical Manager | Ministry of Culture, Government of India
July 2020 – February 2021

Managed digital media campaigns reaching 500K+ audience for national cultural events
Led cross-functional teams for “Rashtriya Sanskriti Mahotsav 2021” and “NEAT Kargil 2021”
Implemented strategic social media initiatives, increasing government program visibility by 200%

MEDIA INDUSTRY EXPERIENCE

Promo Producer | Sahara India Television Network
September 2008 – December 2014

Produced 100+ promotional campaigns for news and entertainment programs
Led the creative team in content development and production
Achieved the highest ratings in channel viewership through innovative promotional strategies

Senior Promo Copy Writer | Zee News Ltd.
November 2006 – September 2008

Created compelling promo content for prime-time news, public service advertisements, and fillers
Collaborated with marketing teams to create in-house creative content for advertisers

Copy Editor | Hindustan Times Media Ltd.
April 2006 – November 2006

Edited and refined content for HT Syndication media platforms
Maintained editorial standards and consistency as per Associated Press guidelines

ENTREPRENEURSHIP & CONSULTING

Independent Researcher & Consultant | October 2022 – Present

- Founded and managed IndianMediaStudies.com – a comprehensive resource for communication studies
- Provide specialized consulting services to clients in the marketing and digital media domain
- Conduct independent research in digital humanities and film studies

RESEARCH

BOOK CHAPTER

Kumar, A. (2025). Commercial Norms and Social Exclusion of Media in India. In J. R. Sahoo & V. V. Kumar, Media and Marginality: Inclusion, Exclusion and Representation (pp. 149-172). Oxford, United Kingdom: Peter Lang. DOI: 10.3726/b22638 | ISBN: 978-1-80374-926-6 | Scopus Book ID: 648149005. Link: https://www.peterlang.com/document/1518406

JOURNAL PUBLICATIONS

Sinha, J., & Kumar, A. (2024, January-March). Communicating India’s Soft Power: Ramayana and its spiritual linkage with South-East Asia. Mass Communicator, 18(1), 36-40. ISSN: 0973 9688 (Print), ISSN: 0973–967X (Online), DOI No:10.5958/0973-967X.2024.00007.3
Kumar, A., & Sharma, P. S. (2019, March). A Quantitative Analysis of Tourists’ Preference of Media Platforms and their motivation in Ecotourism Participation: A Case Study of Sikkim. International Journal of Research in Social Sciences, 9(3), 585-598. ISSN: 2249–2496.
Kumar, A., & Mahesh, P. (2017, September-November). Communication for Sustainable Development: A Content Analysis of Sustainable Tourism Promotion in Sikkim. Jyotirmay Research Journal of Education, 5(2), 126-138. ISSN: 2454–6070.
Kumar, A. (2017, January-March). Role of Social Media in Sustainable Tourism Practices: The Power of Story Telling. Mass Communicator, 11(1), 27-32. ISSN: 0973 9688 (Print), ISSN: 0973–967X (Online), DOI No. 5958/0973-967X.2017.00005.9
Mahesh, P., & Kumar, A. (2016, December). Role of media in the promotion of sustainable tourism: An exploratory study of Sikkim. The Researcher: International Journal of Management, Humanities and Social Sciences, 1(2), 9-24. ISSN: 2456–1339
Mahesh, P., & Kumar, A. (2016, December). Social Media and Destination Branding: Promoting Sikkim as an Ecotourism Destination using Facebook. Journal of Content Community and Communication, 4, 33-40. ISSN: 2395-7514 (Print), ISSN: 2456–9011 (Online)
Kumar, A. (2015, July-December). The 140 Characters are setting the agenda of the day: A critical analysis of the role of Twitter in #Lalitgate. The Journal of Innovations, 10(2), 93-98. ISSN: 0974–7141 (Print), ISSN: 0976–1713 (Online)
Kumar, A. (2015, August). Ownership pattern is affecting the content of 24/7 news channels in India: A critical analysis. Amity Journal of Media and Communication Studies, 4(1-2), 67-71. ISSN: 2231–1033
Kumar, A. (2014, July). Sikkim: A Role Model of Ecotourism in India: A Critical Analysis. Indian Streams Research Journal, 4(6), 1-5. ISSN: 2230–7850.
Kumar, A. (2013, July-December). E-Marketing of Bollywood Movies: A case study of movies with net earnings above INR 100 Crore. Vivekananda Journal of Research, 2(1), 122-128. ISSN: 2319–8702.
Kumar, A. (2013, July-September). Demystifying a Himalayan Tragedy: Study of the 2013 Uttarakhand Disaster. Journal of Indian Research, 1(3), 106-116. ISSN: 2321–4155.

CONFERENCE PAPER PRESENTATION

“Identity politics through cinematic representation: Analyzing caste-based identity in the cinema of Prakash Jha (1984-2016),” presented at Academic Voices: Annual Scholars Meet (AVASM) 2025, 15-16 April 2025, Department of Political Science, Jamia Millia Islamia, New Delhi.
“Self-reliant Community Development Model: A Case of Chanpatia Start-up Zone in Bihar”, paper presented at ICSSR-sponsored National Conference on Indian Approaches to Human Resource and Community Development, August 5-6, 2022, Department of Social Work, Central University of Kerala, Kasargod.
“India’sSoft Power: Ramayana and its Spiritual Linkage with South-East Asia”, paper presented at ICSSR-sponsored International Seminar on Social and Cultural Heritage of Ramayana, 15-16 July 2022, Faculty of Humanities & Language, Indira Gandhi National Tribal University, Amarkantak.
“Caste and Cinema: An analysis of Caste Representation of Bihar in the Cinema of Prakash Jha (1984-2016)”, paper presented at IAMCR International Conference 2022, 11-15 July 2022, Tsinghua University, Beijing, China.
“Sub-Nationalism – An Eminent Force of Regional Development: A Case of Bihar”, paper presented at ICSSR-sponsored National Seminar on “Journalism and Freedom Movement”, June 2-3, 2022, Department of Journalism & Mass Communication, Gopal Narayan Singh University, Bihar.
“Language Issues and National Integration in India: A Critical Analysis of Political Rhetoric about National Education Policy 2019 on Twitter”, paper presented at ICSSR & HRD Ministry-sponsored National Seminar on “Globalized Media and Transforming Societies: Issues and Challenges in Contemporary India,” November 21-22, 2019, Dept. of Anthropology, University of Allahabad.
“Language, Persuasion, and Perception: Analysis of Political Rhetoric during Gujarat Election on Twitter”, paper presented at International Conference on “Media, Language and Literature: Changing Concepts & Dimensions,” March 22, 2018. Faculty of Media Studies and Humanities, Manav Rachna International Institute of Research and Studies.
“Communication for Inclusive and Equitable Growth: A content analysis of ecotourism promotion in Sikkim”, paper presented at National Conference on Sustainable Development, December 11, 2017, Department of Humanities and Social Sciences, National Institute of Technology, Kurukshetra.
“Website Design Evaluation – A Comparative Study of tourism websites in Sikkim”, paper presented at International Conference on “New Tourism Paradigms in a changing world: Innovations, dynamics and future perspectives”, November 27-29, 2017, Department of Commerce, Aligarh Muslim University, Aligarh, Uttar Pradesh.
“Role of Social Media in Sustainable Tourism Practices – The Power of Story Telling”, paper presented at 5^th Annual International Conference on Sustainability, March 17-19, 2016, IIM Shillong, Meghalaya.
Role of Social Media in Mass-Movement: A Case Study of Delhi Gang-Rape, paper presented at National Seminar on Social Networking Media Boon or Bane? March 7-8, 2014, S.D.M. College, Ujire, K. District, Karnataka.