Dr. Amit Kumar

Dr. Amit Kumar teaches and writes about media, journalism, and mass communication. He holds a Ph.D. in Journalism and Mass Communication, is UGC NET qualified, and has over 20 years of experience in academia, television news, government, and consulting, with more than two dozen peer-reviewed publications and international conference presentations.

Indian Readership Survey

Indian Readership Survey

The Indian Readership Survey (IRS) is the world’s largest continuous readership research study. In addition to newspaper and magazine readership, the IRS measures other media consumption, namely television viewing, radio listening, cinema attendance, and internet usage. Media Research Users Council India (MRUC India), a not-for-profit industry body established in 1994, is responsible for producing research

Indian Readership Survey Read More »

UGC NET Exam

Is UGC NET Tough?

Is UGC NET tough? Are you considering taking the UGC NET exam but unsure if it’s worth your time and effort? Do you also have this question in mind? Is UGC NET tough? The syllabus is vast and challenging; there is no doubt about it. But does that mean it’s impossible to crack the UGC

Is UGC NET Tough? Read More »

Indian Civilization and Culture

Embracing the Richness of Indian Civilization and Culture

Indian Civilization and Culture India is a land of diversity, known for its vibrant culture and ancient civilization. The cultural heritage of India has made it home to some of the most ancient civilizations, making it a country with a rich past and a dynamic present. Indian civilization has witnessed the magnificence of the Indus

Embracing the Richness of Indian Civilization and Culture Read More »

what is advertising copy

What is Advertising Copy and its 7 Essential Elements?

What is Advertising Copy? Advertising copy includes a unique message that turns potential customers into actual customers. It is the key text marketers use in their ads, whether on the radio, TV, print, or online. This includes dialogue, catchy phrases, and other things. Therefore, it is crucial to understand what is advertising copy to tell

What is Advertising Copy and its 7 Essential Elements? Read More »

Scroll to Top