Accomplished educator and researcher with 19+ years of progressive experience across academics, media industry, and government sectors. Ph.D. in Journalism & Mass Communication and UGC NET Qualified. 20+ peer-reviewed publications and international conference presentations.

From UTV Motion Pictures to upGrad: Ronnie Screwvala’s Entrepreneurial Journey

The Begining UTV Motion Pictures, a prominent player in the Indian film industry, has left an indelible mark on Bollywood and beyond. Let’s explore the journey of this influential production house from its inception to its current status. Ronnie Screwvala and Zarina Screwvala founded UTV Motion Pictures in 1996 as the film distribution division of […]

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Shah Rukh Khan Red Chillies Entertainment

Shah Rukh Khan’s Red Chillies Entertainment: Bollywood’s Powerhouse

Shah Rukh Khan, the ‘King of Bollywood,’ is a charismatic actor and a visionary producer. The inception of Red Chillies Entertainment in 2002 marked the beginning of a new chapter in Shah Rukh Khan’s life. He wasn’t content with his journey to being just an actor rather, he was determined to make a mark in

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Readership Studies Council of India RSCI

Readership Studies Council of India (RSCI)

Media Research Users Council India (MRUC India), a not-for-profit industry body established in 1994, is responsible for producing research studies that help various stakeholders in the media industry run credible businesses. MRUC was created to provide its members with credible and consistent research that enables critical marketing and business decisions. The Council has members representing

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Audit Bureau of Circulation

Audit Bureau of Circulation (ABC) India

The Audit Bureau of Circulation The Audit Bureau of Circulation (ABC), founded in 1948, is a not-for-profit, voluntary organization consisting of publishers, advertisers, and advertising agencies that certify circulation figures for member publications through audit. A business owner wants to know the facts and numbers before spending money on ads. A business is interested in

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