Introduction to Electronic Media?
Electronic Media is information or data that is created, distributed and accessed using a form of electronics or any equipment used in electronic communications. The common Electronic Media equipment are television, radio, computer, cell phones, fax, CD-ROMs, DVD and other devices that involves in digital encoding of information.
Development of Television as a Medium of Mass Communication
- The TV technology, is the hard work of many men and scientists
- The \’first\’ generation of television sets were not like modern TV. The screen had a small motor with a spinning disc and a neon lamp, which combined together to give a blurry reddish-orange picture about half the size of a business card
- The period before 1935 is called the \”Mechanical Television Era“
- The early work on TV was mainly done in USA, UK, Russia, Germany & Japan
- The story of television begins in 1924, when John Baird demonstrated TV transmission
- General Electric Company of USA started TV transmission experiments in May 1928. By the end of the year 18 licenses were given to experimental stations
- BBC began transmission on 30th September 1929, but closed in 1934
- In march 1935, Germany started first regular television transmission in the world
- Initially transmission was of 180 lines picture produced with mechanical cameras. Later on electronic camera came into use
- In November 1936, regular transmission on BBC began. The important event covered were; Wimbledon, Boat Race, Cricket. However due to second World War, transmission ceased on 1939
- In USA regular TV transmission started in 1939
- The NBC (National Broadcasting Company) was first to telecast the feature film; “The heart of the New York” in July 1939. CBS (Columbia Broadcasting System) also started their transmission in the same year
- By 1940, there were 23 TV stations in USA
- In 1960, light weight camera and recorder for sound recording introduced in news and documentaries
- After Second World War, TV produced documentaries of the war
- During 1955-57, BBC started to produce regular news bulletin, comment, feature and entertainment based program
- The age of satellite communication began in 1962 with the launch of “Early Bird”, the first communication satellite, “Intelsat” and “Intelspetnik” began operating in 1965 and 1971
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