Introduction to Journalism and Mass Communication
- Mass Media in India
- Principal of Communication
- Who Owns Your Media
- Indian Literature
- International News Agencies
- Indian News Agencies
- News Agencies & News Syndicate
- Indian Culture
- Culture, Civilization, and Heritage
- What is ‘Epic’?
- India’s Engagement with World
- Readership Studies Council of India (RSCI)
- Registrar of Newspapers for India (RNI)
- Audit bureau of circulation Ltd. (ABC)
Communication for Development and Social Change
- Community Media in India
- The Sociological Perspectives of New Media
- Community Radio
- Puppetry In India
- Modern Indian Theatre and Social Change
- Indian Theatre
Public Relations and Corporate Communication
- Public Relations Concept
- The ethical basis of PR & Propaganda
- PR Strategy
- PR Communication Tools/Media
- Skills for PR Professionals
- PR Practices in India
- Public Relations – Case Study – Hindustan Unilever Limited
- Public Relations – Case Study – ITC Chaupals
- Public Relations – Case Study – Sundrop Oil
- Public Relations – Case Study – Olay
- Public Relations and Crisis Communication
- Public Relations Marketing – Case Study – Passion of the Christ
- Concept of Corporate Communication
- Corporate Communication Practices
- Corporate Communication in Reputation Management and Branding
- Corporate Communication – Case Study – Barclays Bank
Advertising and Marketing Communication
- Concept of Market
- Concept of Marketing Communication
- Concept of Integrated Marketing Communication
- Marketing Communication
- Marketing Mix
- ATL, BTL & TTL
- Perception Process
- Maslow’s Triangle
- Structure of an Advertisement Copy
- Branding Fundamentals
- Brand Communication
- Building a Brand
- Brand Image & Brand Identity
- Brand Personality
- Brand Equity
- Brand Life Cycle
- Brand Positioning & Repositioning
- Brand Pyramid
- Branding for Commodities
- Organizations and their Brands
- Brand Slogans
Reporting and Editing
Media Management and Production