Principles of Public Relations

5 Key Principles of Public Relations

Concepts of Public Relations (PR) In the world of communication and reputation management, the principles of public relations serve as a guiding light for professionals in the field. These principles are essential for building and maintaining positive relationships between organisations and their target audiences. Before discussing the various principles of public relations, let’s define public […]

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Skills for PR Professionals

6 Critical Skills for PR Professionals in 2024

Skills for PR Professionals In the rapidly expanding Indian public relations (PR) industry, success hinges on mastering a diverse skill set tailored to its unique challenges. Effective communication, cultural sensitivity, and relationship-building are paramount in navigating India’s dynamic socio-economic landscape. PR professionals need diverse skills beyond traditional public relations practices to excel in today’s fast-paced

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concept of market

Concept of Market: Uncover the Market’s Complexity

Concept of Market A market refers to an arrangement where buyers and sellers come in contact with each other directly or indirectly to buy or sell goods. Face-to-face contact between buyer and seller is not necessary for the market. E.g. In the share market, buyers and sellers transact through the Internet. To understand the concept

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Community radio in India

Community Radio in India: Empowering Communities by Giving Voices

In India, radio is a popular and affordable medium of mass communication. Wide coverage, affordability, and mobility are the reasons for its popularity. Community Radio in India exists along with the public broadcaster, All India Radio, which covers nearly 92% of the country’s area and 99.19 % of the total population, and private commercial radio

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Radio Transmission

Radio Transmission and Technology

Radio transmission has profoundly impacted our lives, providing a seamless way of communicating information and entertainment through the airwaves. What is Radio Transmission? “Radio” is a gadget or, electronic device that we listen to. Technically, Radio is a method of transmitting electrical energy from one place to another without any direct, wired connection. There are

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prasar bharati act

Empowering Public Broadcasting: The Significance of Prasar Bharati Act in India

Prasar Bharati Act Traditionally, the government largely controlled broadcasting services in India in the absence of any law regulating public broadcasting. As a result, various facets of society argued that India’s government ought to grant public broadcasting the same autonomy as other nations. Owing to the growing demand, the Parliament of India passed an Act

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television transmission systems

Exploring the Television Transmission Systems: From Analog to Digital and Beyond

Television transmission systems have significantly shaped how we consume media and stay connected with the world. From the early days of analog TV to the current digital broadcasting era, transmission systems have evolved remarkably, revolutionizing how television signals are transmitted and received. Analog Television Transmission Systems Broadcasting with analogue radio and television systems was one

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television in India

Television in India: Once an Idiot Box becomes 24×7 Companion

Television in India has come a long way since its inception, evolving from a mere experiment into a thriving industry that plays a pivotal role in the lives of millions. It is among the most influential communication, entertainment, and education mediums today. Landmarks of Television in India September 15, 1959 – Experimental Service at Delhi The

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history of television

History of Television

The history of television is a fascinating journey that has revolutionized the way we consume information and entertainment. From its humble beginnings to today’s advanced technology, such as high-definition displays, virtual reality experiences, and interactive features, television has become an integral part of our lives and plays a significant role in shaping our society. The

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