Introduction to Merchandising in Marketing Merchandising in marketing refers to the practice of promoting and selling products through various strategies, such as product placement, pricing, and promotion. The primary goal of merchandising is to present products in an enticing way that encourages customers to make a purchase. This can be achieved by creating attractive displays, […]
Cross-Promotion Advertising When two brands collaborate to promote each other, it’s called cross-promotion advertising. The goal is to increase brand awareness, customer engagement, and sales for both audiences. When two brands collaborate to create a cross-promotional campaign, it can be an effective way to reach customers who are interested in both brands’ products. This strategy
Unlocking Growth: The Power of Cross-Promotion Advertising Strategies in 2024 Read More »
Methods of Advertising For a business to be successful, advertising is essential. Even the most groundbreaking products and services can only be noticed with a well-designed advertising strategy. In today’s competitive market, businesses need to utilize a wide range of advertising techniques to draw the attention of their target audience. Advertising options range from traditional
Types of Advertising In the first article of the advertising section of the CUET UG Mass Media and Communication, the advertising concept and process, along with its definition and functions of advertising, were discussed in detail. In this article, we are going to discuss the types of advertising. But before that, it is essential to
Functions of Advertising: Introduction Advertising is a marketing communication strategy that businesses use to promote their products or services to potential customers. It involves creating and delivering persuasive messages through various mediums such as television, radio, print, online, and social media to attract and retain customers. Importance of Advertising in Business Advertising plays a crucial
Advertising Concepts and Process: Introduction A business offers its product(s) or services to buyers through a marketplace. A market refers to an arrangement where buyers and sellers (businesses) come in contact, directly or indirectly, to buy or sell a product or a service. However, developing a product or service is a long-term and ongoing process.
Nirbhaya Movement: Introduction On the night of December 16, 2012, Jyoti Singh, a 23-year-old medical student, was brutally beaten and gang-raped on a moving bus in Munirka, a neighborhood in South Delhi. The crime sparked global outrage, with many expressing disgust, shame, and horror at the incident. In accordance with Indian rape laws, the victim’s name cannot be used in
India’s Awakening: The Nirbhaya Movement’s (2012) Impact Read More »
India Against Corruption Movement (2011) In 1991, India opened up its economy by reducing restrictions on market forces and cutting taxes. Before this, the government had implemented a control regime known as “licence-quota-permit-raj,” which led to a corrupt relationship between corporate actors and contractors on one hand, and bureaucrats and politicians on the other. Excessive
India Against Corruption Movement (2011) and Lokpal Act (2013) Read More »
Right to Information Act (RTI) 2005 Origin The Right to Information Act in India is a testament to the pursuit of transparency and accountability in governance. Its roots date back to India’s independence, when the Constitution recognized citizen access to information. Concrete steps were taken in the late 20th century to institutionalize this right. Before
Introduction The Narmada Bachao Andolan was a ray of hope and strength for the people affected by the construction of large dams along the Narmada River. The movement started in 1985 and represented the struggle of more than 250,000 people facing displacement due to the dam projects. The movement was initially called Narmada Dharangrast Samiti.
