PR Communication Tools/Media

  Media for External Communication Annual Reports Printed Literature – Brochure, leaflets, booklets etc. Direct Mail Exhibitions Open Days Special Events Tools for PR Press Release Newsletters Press Conference Interviews Exclusive Rights Community Involvement Blogging Social Media Publicity Press releases – Information that is communicated as a part of the regular TV, radio programme, newspapers,

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Public Relation – Case Study – ITC Chaupals

ITC Limited or ITC is an Indian conglomerate headquartered in Kolkata, West Bengal. Its diversified business includes five segments: Fast-Moving Consumer Goods, Hotels, Paperboards & Packaging, Agri Business & Information Technology. Established in 1910 as the Imperial Tobacco Company of India Limited, the company was renamed as the Indian Tobacco Company Limited in 1970 and further

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Public Relation – Case Study – Hindustan Unilever Limited

In 1998-99, HUL (then HLL), launched a direct consumer contact project – ‘Project Bharat’, which covered 2.2 crore households. Each household was given a box which consists shampoo, talcum powder, tooth paste and skin cream, along with educational and instructional literature. This project has helped HLL to eliminate barriers to trials and protect product and

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Ethical basis of PR & Propaganda

Unlike other tools of ‘Promotion Mix’ PR practices are always under scrutiny for gaining undeserving mileage. It is a common assumption that “PR fiddles with truth” and widely regarded as “not-so-clean-profession”. It is commonly believe that the main task of PR in politics is to divert people’s attention from serious problems and focus somewhere else.

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Principles of Public Relations

5 Key Principles of Public Relations

Concepts of Public Relations (PR) In the world of communication and reputation management, the principles of public relations serve as a guiding light for professionals in the field. These principles are essential for building and maintaining positive relationships between organisations and their target audiences. Before discussing the various principles of public relations, let’s define public

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