Normative Theory Normative theories in mass communication describe how media systems should operate in society. They provide ideals and standards for media behavior and structure. The main normative theories include: Authoritarian Theory Libertarian Theory Social Responsibility Theory Soviet Communist Theory Development Media Theory Democratic Participant Theory Key proponents and timeline: Theory Key Concepts Proponents Timeline […]
Normative Theory of Press Critiques While normative theories of mass communication have been influential in understanding media systems, they have also faced significant criticism. Key Critiques of Normative Theories: Western-Centric Bias Oversimplification Lack of Empirical Grounding Static Nature Limited Scope Let’s examine each of these critiques in detail: Western-Centric Bias Critics argue that the original
Normative Theories UGC NET Previous Year Question Paper Question: Mass media legitimize the audience’s: A. Family relations B. Power structure C. Political connections D. Prestige and status The question primarily focuses on three key theories in mass communication: Agenda-setting, Priming, and Framing. These theories fall under Unit 1, Section 10 of the syllabus: “Models and
3 Key Normative Theories: Agenda-Setting, Priming, and Framing Read More »