Readership Studies Council of India (RSCI)
Media Research Users Council (MRUC) and Audit bureau of circulation (ABC) are the joint promoters of Readership Studies Council of India (RSCI). The RSCI is mandated by the industry to oversee the conduct of a unified Indian Readership Study (IRS), the world\’s largest continuous readership study. The 2016 IRS data, released by January 2017, has …