Advertising and Marketing Communication

Explore the dynamic world of Advertising & Marketing Communication, mastering strategies and creativity to drive brand success.

ATL BTL and TTL

Unlocking the Power of ATL BTL and TTL Marketing Strategies in 2023

ATL BTL and TTL In marketing, businesses use various strategies and approaches to reach their target audience. Among these marketing strategies, three terms, ATL BTL and TTL, often arise. These strategies offer unique opportunities for businesses to create impactful campaigns that resonate with consumers across various channels. Understanding the differences between these approaches is crucial […]

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concept of market

Concept of Market: Uncover the Market’s Complexity

Concept of Market A market refers to an arrangement where buyers and sellers come in contact with each other directly or indirectly to buy or sell goods. Face-to-face contact between buyer and seller is not necessary for the market. E.g. In the share market, buyers and sellers transact through the Internet. To understand the concept

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Readership Studies Council of India RSCI

Readership Studies Council of India (RSCI)

Media Research Users Council India (MRUC India), a not-for-profit industry body established in 1994, is responsible for producing research studies that help various stakeholders in the media industry run credible businesses. MRUC was created to provide its members with credible and consistent research that enables critical marketing and business decisions. The Council has members representing

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Audit Bureau of Circulation

Audit Bureau of Circulation (ABC) India

The Audit Bureau of Circulation The Audit Bureau of Circulation (ABC), founded in 1948, is a not-for-profit, voluntary organization consisting of publishers, advertisers, and advertising agencies that certify circulation figures for member publications through audit. A business owner wants to know the facts and numbers before spending money on ads. A business is interested in

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