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PR Case Studies India Sundrop Oil Traditional oils like vanaspati, peanut, and mustard dominated the Indian cooking oil market in the late 1980s. This made the introduction of a new type of oil a difficult endeavor because these oils were so deeply embedded in the nation’s culinary traditions. Sundrop, a brand of Agro Tech Foods […]
Understanding Public Relations (PR) and Propaganda In communication and public perception management, the lines between PR and propaganda often blur, giving rise to ethical dilemmas and societal scrutiny. While PR aims to foster transparent engagement and build trust, propaganda seeks to manipulate and influence opinions for ulterior motives. Unlike other tools of ‘Promotion Mix’ PR
In the wake of India’s economic liberalization in 1991, the landscape of public relations (PR) in the country underwent a profound transformation. What was once a nascent field has evolved into a strategic imperative for organizations across industries, shaping public perception and managing stakeholder relationships. The history of PR practices in India is fascinating, filled
Concepts of Public Relations (PR) In the world of communication and reputation management, the principles of public relations serve as a guiding light for professionals in the field. These principles are essential for building and maintaining positive relationships between organisations and their target audiences. Before discussing the various principles of public relations, let’s define public
Skills for PR Professionals In the rapidly expanding Indian public relations (PR) industry, success hinges on mastering a diverse skill set tailored to its unique challenges. Effective communication, cultural sensitivity, and relationship-building are paramount in navigating India’s dynamic socio-economic landscape. PR professionals need diverse skills beyond traditional public relations practices to excel in today’s fast-paced