Prepare for UGC NET 2025 with comprehensive resources on an introduction to journalism and mass communication. Ace the entrance exam with expert-guided educational content.
Two-Step Flow Theory The Two-Step Flow Theory is a significant model in mass communication theories that questions previous ideas about direct media effects. In the 1940s, Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet created it based on their research on voter behavior during the 1940 U.S. presidential election. UGC-NET aspirants in mass communication and journalism must learn this theory, as […]
Shannon-Weaver Model of Communication: Introduction The Shannon-Weaver Model is a key framework in communication theory that has significantly influenced our understanding of information transmission. Created in 1948 by Claude Shannon and Warren Weaver, it aimed to enhance technical communication, particularly in telephony. However, its impact has extended far beyond its initial scope, becoming a fundamental
Lasswell’s Model of Communication Harold Lasswell’s Model of Communication significantly contributes to the field of communication theories. It provides a clear and insightful framework for comprehending the process of mass communication. Understanding this model is essential for media scholars to achieve academic success and gain a nuanced understanding of how information circulates in our media-saturated
What is a Sting Operation? Sting operations are covert operations that journalists conduct to find illegal activity or gather evidence against people or organizations. These operations typically involve journalists posing as accomplices or participants in illegal activities to gather information or evidence. The term “Sting Operation” was first used in 1973 in a Hollywood film
Paid News: Definition Paid news refers to media outlets accepting monetary compensation in exchange for publishing or airing biased content that favors a particular individual, organization, or product. This can involve articles, advertisements, or even entire news segments created to influence public opinion in favor of the paying party. This content is often presented as
Introduction to Fake News The term “fake news” has become increasingly common in our everyday conversations. In today’s digital age, rapidly disseminating false information and misleading content is a significant concern. This can have far-reaching consequences, influencing public sentiment and shaping political discussions. It is important to differentiate between facts and falsehoods in today’s world.
The Rise of Misinformation: Fake News Detection Explained Read More »
Introduction to Sensationalism in Journalism “Sensationalism” is often associated with journalism that prioritizes eye-catching, shocking, or thrilling news over factual or informative content. This approach to news reporting is not a new phenomenon. It has roots stretching back centuries, evolving significantly with each technological advancement and cultural shift. Today, sensationalism is practiced as a powerful
Sensationalism in Journalism: Engagement and Integrity Read More »
The Indian Readership Survey (IRS) is the world’s largest continuous readership research study. In addition to the readership of newspapers and magazines, the IRS also measures other media consumption, namely, television viewing, radio listening, cinema attendance, and internet usage. Media Research Users Council India (MRUC India), a not-for-profit industry body established in 1994, is responsible
Indian Civilization and Culture India is a land of diversity, known for its vibrant culture and ancient civilization. The cultural heritage of India has made it home to some of the most ancient civilizations, making it a country with a rich past and a dynamic present. Indian civilization has witnessed the magnificence of the Indus
Embracing the Richness of Indian Civilization and Culture Read More »
The Timeline of Formation of the Indian Newspaper Society October 11, 1927: The India, Burma, and Ceylon Newspapers’ Committee came into existence in London. October 4, 1935: This London-based society’s name was changed to the Indian and Eastern Newspaper Society (IENS). It represented the newspapers, magazines, reviews, and other journals published in India, Burma, Ceylon,