PR Case Studies India ITC Chaupals ITC Limited, or ITC, is an Indian conglomerate headquartered in Kolkata, West Bengal. Its diversified business includes five segments: Fast-moving consumer goods Hotels Paperboards & packaging Agribusiness Information technology Established in 1910 as the Imperial Tobacco Company of India Limited, the company was renamed the Indian Tobacco Company Limited […]
PR Case Studies India Hindustan Unilever Limited As of 2024, India has the largest population and the fifth-largest economy in the world. It translates into an enormous opportunity to encash for marketers across the globe. One such multinational that has nearly become a homegrown brand is Hindustan Unilever Limited (HUL), which began as a subsidiary
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PR Case Studies India Sundrop Oil Traditional oils like vanaspati, peanut, and mustard dominated the Indian cooking oil market in the late 1980s. This made the introduction of a new type of oil a difficult endeavor because these oils were so deeply embedded in the nation’s culinary traditions. Sundrop, a brand of Agro Tech Foods
Campaign Name – Oil of Olay Campaign Strategy – The ad campaign, the retail outlet promotion and PR mileage through its brand ambassador Sushmita Sen. Campaign Tagline – “Spa in a bottle” PR Approach – Times of India carried a story on Sushmita Sen in August 2008, and she quoted as saying, “Being an actor,
Understanding Public Relations (PR) and Propaganda In communication and public perception management, the lines between PR and propaganda often blur, giving rise to ethical dilemmas and societal scrutiny. While PR aims to foster transparent engagement and build trust, propaganda seeks to manipulate and influence opinions for ulterior motives. Unlike other tools of ‘Promotion Mix’ PR
In the wake of India’s economic liberalization in 1991, the landscape of public relations (PR) in the country underwent a profound transformation. What was once a nascent field has evolved into a strategic imperative for organizations across industries, shaping public perception and managing stakeholder relationships. The history of PR practices in India is fascinating, filled
Concepts of Public Relations (PR) In the world of communication and reputation management, the principles of public relations serve as a guiding light for professionals in the field. These principles are essential for building and maintaining positive relationships between organisations and their target audiences. Before discussing the various principles of public relations, let’s define public
Skills for PR Professionals In the rapidly expanding Indian public relations (PR) industry, success hinges on mastering a diverse skill set tailored to its unique challenges. Effective communication, cultural sensitivity, and relationship-building are paramount in navigating India’s dynamic socio-economic landscape. PR professionals need diverse skills beyond traditional public relations practices to excel in today’s fast-paced
Concept of Market A market refers to an arrangement where buyers and sellers come in contact with each other directly or indirectly to buy or sell goods. Face-to-face contact between buyer and seller is not necessary for the market. E.g. In the share market, buyers and sellers transact through the Internet. To understand the concept
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In India, radio is a popular and affordable medium of mass communication. Wide coverage, affordability, and mobility are the reasons for its popularity. Community Radio in India exists along with the public broadcaster, All India Radio, which covers nearly 92% of the country’s area and 99.19 % of the total population, and private commercial radio
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