Library - Page 11 of 15 - Indian Media Studies

The Ultimate Brand Pyramid Checklist: 5 Proven Steps to Build a Stronger Brand

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The Brand Pyramid Concept The Brand Pyramid is a strategic model that helps businesses build, strengthen, and effectively communicate their brand identity. Like a real pyramid, it comprises layers, each showing a different part of the brand. The model starts at the bottom and rises to the top, representing the path from first becoming aware […]

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Brand Positioning and Repositioning Case Studies

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What are brand positioning and repositioning? Brand positioning and repositioning are critical components of a brand’s overall marketing strategy. It involves creating a distinct image for a product or brand in the minds of consumers. The goal is to find a strong and unique position in the consumer’s mind and occupy it. Brand positioning and

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How to Measure Brand Personality to Boost Customer Loyalty in 2024

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Businesses today want to be more than just brick-and-mortar stores. They want to be remembered, connected with, and even admired. This is where the idea of brand personality comes in. A brand personality is a dynamic concept that adds human-like characteristics to a business. Therefore, how to measure brand personality that influences consumer behavior becomes

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The Brand Life Cycle: 4 Stages for Building a Strong Brand

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Brand Life Cycle Introduction Understanding the brand life cycle is crucial for any business to establish and maintain a successful brand. Like living organisms, brands also go through distinct growth, maturity, and decline stages. Each stage represents different challenges and opportunities that businesses must navigate to manage their brands in the market effectively. Recognizing where

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5 Steps of Powerful Brand Building

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1. Brand Building: The Key to Business Success Building a strong brand is not just a choice in today’s very competitive business world; it’s an absolute must. A strong brand can help your business stand out from others in the same field, build customer trust, and lead to growth and success. It is much easier

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5 Powerful Structure of an Advertising Copy

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Advertising Copy Structure In the fast-paced advertising world, writing a compelling message is an art, and the effectiveness of advertising communication depends on the message content and the structure of the advertising copy. The critical aspects of advertising copy structure are: Drawing conclusions Repetition One–versus–two-sided arguments The order of presentation Long Copy vs Short Copy

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A Brief Introduction to Indian Literature Masterpieces You Can’t Miss

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Introduction Language is a medium through which we express our thoughts. Literature is the set of ideas and philosophies that govern our society. The various forms of literature are poetry, drama, religious and non-religious writings. To know any particular culture, its tradition, and its civilization, we must understand the evolution of its language and the

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Scriptwriting for Television: The Ultimate 6-Step Winning Guide

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1. Structuring Television Show Script Effectively In the world of scriptwriting for television, the foundation of a compelling show lies in its structure. A writer should master organizing a narrative effectively to engage and captivate the audience. The structure includes laying the foundation for the entire narrative, determining how the story unfolds, how characters evolve,

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TV Journalism in India: 10 Decisive Periods of Media Landscape

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TV journalism in India has a rich history characterized by numerous instances of rises and falls of its fortune. From the first television in India, which began in 1959 as an experimental basis with a financial grant from UNESCO to a modern-day newsroom, this 60-year-plus journey can be primarily divided into the following periods: 1959-1988:

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12 Prominent International News Agencies and their Geo-Political Significance

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International news agencies International news agencies are crucial in delivering timely and accurate information to audiences worldwide. These agencies are like watchdogs for information in the constantly changing world of global news coverage and serve as the backbone of global journalism, providing news coverage from around the globe. Reuters Paul Julius Reuter, a German national,

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