brand slogan

How to Create Powerful Brand Slogan in 2024

What is a Slogan?

A slogan or tagline is a catchphrase or small group of words that are combined in a special way to identify a product or company. A great brand slogan has the following characteristics:

  • It’s easy to remember
  • It includes a key benefit
  • It differentiates the brand
  • It creates positive feelings about the brand

Here is a list of some of the best Indian brand slogans. Even though some of these brands are not entirely Indian businesses, their slogans are customized for India. Since the slogans presented here are meant to cater to primarily Hindi-speaking audiences, many use English and Hindi.

  1. Amul: The Taste of India
  2. Pepsi: Yehi hai right choice baby
  3. Thums Up: Taste The Thunder
  4. Surf :Daag Acche hain
  5. Tata Safari: Reclaim Your Life
  6. Asian Paints: Har Ghar Kuch Kahta hein
  7. Air Deccan: Simplifly
  8. Rasna: I love you Rasna
  9. Frooti: Fresh N Juicy
  10. Coca-Cola: Thanda Matlab Coca-Cola/Open Happiness
  11. Raymond’s: The Complete Man
  12. Bajaj: Hamara Bajaj
  13. Dairy Milk: Swad Zindagi Ka
  14. Bingo: No Confusion, Great Combination
  15. Boost: Boost is the secret of our energy
  16. Polo: The mint with a hole
  17. Lifebuoy: Lifebuoy hai jahan, tandrusti hai wahan
  18. Ceat: Born Tough
  19. MRF: Tyres With Muscle
  20. Vodafone: Where ever you go , our network follows, Happy to help
  21. Maggi: Taste Bhi, Health Bhi
  22. Onida: Neighbor’s Envy , Owner’s Pride
  23. Kingfisher: The King of Good Times
  24. Airtel: Express Yourself
  25. Fevicol: Fevicol ka mazboot jod hai Tootega nahi!
  26. Hero Honda: Desh ki Dhadkan
  27. Hero MotoCorp : Hum Main Hai Hero
  28. Indian Army: Do you have it in you?
  29. Malaya Manorama: Nobody Delivers Kerala Better
  30. LIC: Zindagi ke Saath bhi, zindagi ke baad bhi
  31. Nike: Bleed Blue
  32. Wills: made for each other
  33. Lux: Beauty bar of film stars
  34. Chlormint: Dobara mat poochna
  35. Tata Salt: Desh ka namak
  36. Big Bazar: Isse sasta aura cha kahin nahi
  37. The Indian Express: Journal of Courage
  38. Videocon: The Indian Multinational
  39. Mentos: Dimag ki batti jaja de
  40. Tata Sky: Isko laga dala to life zinga lala
  41. Kit Kat: Have a break, have a kit kat
  42. Red FM: Bajate raho
  43. Radio Mirchi: It’s Hot!
  44. Taj Mahal: Wah Taj!
  45. ICICI: Khayal Aap Ka
  46. Sprite: Bujhaye pyas, baaki all, bakwas!,  \’Seedhi Baat, No Bakwaas, Clear Hai!\’
  47. Alpenlibe: Jee lalchaye, raha na jaye
  48. Lays: No one can eat just one
  49. HDFC Std Life: Jiyo sar utha ke
  50. Idea: An Idea can Change your life

A Step-by-Step Guide to Creating Brand Slogans that Tell a Story

brand story telling

Taglines for brands are like magic sticks in the world of marketing and advertising. They can captivate the audience and leave a lasting impression on them. A great brand slogan tells a story about the business and makes people want to know more about it.

Understand Your Brand

Take Amul’s iconic slogan, “The Taste of India,” for example. In just six words, it reveals the essence of Amul, presenting itself as a symbol of India’s rich and diverse culinary heritage. To craft a slogan that tells a story, businesses must know their brand’s story first.

Know Your Audience

A compelling story resonates with the audience. It is critical to understand your target demographic. Knowing your audience is critical to crafting a slogan that speaks to their hearts. What are their aspirations, challenges, and desires?

For instance, Vodafone’s tagline, “Wherever you go, our network follows, happy to help,” tells the story of a reliable and customer-centric mobile network catering to the need for constant connectivity and assistance.

Embrace Simplicity

The best stories are often the simplest ones. A slogan should be easy to remember and understand. Take Surf’s slogan, “Daag Acche Hain”, for instance. It communicates the product’s stain-removing feature in just three words, making it sound like a catchy, upbeat phrase.

Invoke Emotion

Great stories are emotionally charged. A brand slogan should make people feel something. A slogan like “The Complete Man” by Raymond’s is a prime example. It evokes a sense of completeness and sophistication in the minds of consumers.

Use Visual Language

A good brand slogan should paint a vivid picture in the customer’s mind. Think of Bajaj’s “Hamara Bajaj.” It creates an image of the reliable Bajaj scooter, weaving a story of trust and dependability in people’s minds. Incorporate visual elements in your slogan to create a mental image.

Keep It Timeless

A brand slogan should be timeless, just like Coca-Cola’s “Thanda Matlab Coca-Cola.” It has been a constant in their branding for years, conveying the simplicity and refreshment of their product.

coca cola

“Thanda Matlab Coca-Cola” and its English counterpart, “Open Happiness,” have left an indelible mark worldwide. These slogans not only promote the refreshing taste but also the emotional experience that comes with enjoying a Coke.

Short and Sweet

Keep your slogan concise and impactful. Take Tata Safari’s “Reclaim Your Life,” for example. It’s just the right length to convey the essence of adventure and freedom.

Test and Refine

Maggi’s “Taste Bhi, Health Bhi” underwent rigorous testing before becoming a household phrase.

Stay True to Your Brand

A brand slogan should tell a compelling story while aligning with the brand’s values and identity. Hero MotoCorp’s “Hum Main Hai Hero” perfectly matches their mission to create heroes on the road. This way, the slogan will be a genuine reflection of the brand.

Be Consistent

The brand slogan should be consistent across all marketing materials. It should be an integral part of the brand identity. Like Red FM’s “Bajate Raho,” a brand slogan should become synonymous with your brand.

Successful brand slogans play a pivotal role in driving revenue growth for businesses.

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