What is a Slogan?
A slogan or tagline is a catchphrase or small group of words that are combined in a special way to identify a product or company. A great brand slogan has the following characteristics:
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- It’s easy to remember
- It includes a key benefit
- It differentiates the brand
- It creates positive feelings about the brand
Here is a list of some of the best Indian brand slogans. Even though some of these brands are not entirely Indian businesses, their slogans are customized for India. Since the slogans presented here are meant to cater to primarily Hindi-speaking audiences, many use English and Hindi.
- Amul: The Taste of India
- Pepsi: Yehi hai right choice baby
- Thums Up: Taste The Thunder
- Surf :Daag Acche hain
- Tata Safari: Reclaim Your Life
- Asian Paints: Har Ghar Kuch Kahta hein
- Air Deccan: Simplifly
- Rasna: I love you Rasna
- Frooti: Fresh N Juicy
- Coca-Cola: Thanda Matlab Coca-Cola/Open Happiness
- Raymond’s: The Complete Man
- Bajaj: Hamara Bajaj
- Dairy Milk: Swad Zindagi Ka
- Bingo: No Confusion, Great Combination
- Boost: Boost is the secret of our energy
- Polo: The mint with a hole
- Lifebuoy: Lifebuoy hai jahan, tandrusti hai wahan
- Ceat: Born Tough
- MRF: Tyres With Muscle
- Vodafone: Where ever you go , our network follows, Happy to help
- Maggi: Taste Bhi, Health Bhi
- Onida: Neighbor’s Envy , Owner’s Pride
- Kingfisher: The King of Good Times
- Airtel: Express Yourself
- Fevicol: Fevicol ka mazboot jod hai Tootega nahi!
- Hero Honda: Desh ki Dhadkan
- Hero MotoCorp : Hum Main Hai Hero
- Indian Army: Do you have it in you?
- Malaya Manorama: Nobody Delivers Kerala Better
- LIC: Zindagi ke Saath bhi, zindagi ke baad bhi
- Nike: Bleed Blue
- Wills: made for each other
- Lux: Beauty bar of film stars
- Chlormint: Dobara mat poochna
- Tata Salt: Desh ka namak
- Big Bazar: Isse sasta aura cha kahin nahi
- The Indian Express: Journal of Courage
- Videocon: The Indian Multinational
- Mentos: Dimag ki batti jaja de
- Tata Sky: Isko laga dala to life zinga lala
- Kit Kat: Have a break, have a kit kat
- Red FM: Bajate raho
- Radio Mirchi: It’s Hot!
- Taj Mahal: Wah Taj!
- ICICI: Khayal Aap Ka
- Sprite: Bujhaye pyas, baaki all, bakwas!, \’Seedhi Baat, No Bakwaas, Clear Hai!\’
- Alpenlibe: Jee lalchaye, raha na jaye
- Lays: No one can eat just one
- HDFC Std Life: Jiyo sar utha ke
- Idea: An Idea can Change your life
A Step-by-Step Guide to Creating Brand Slogans that Tell a Story
Taglines for brands are like magic sticks in the world of marketing and advertising. They can captivate the audience and leave a lasting impression on them. A great brand slogan tells a story about the business and makes people want to know more about it.
Understand Your Brand
Take Amul’s iconic slogan, “The Taste of India,” for example. In just six words, it reveals the essence of Amul, presenting itself as a symbol of India’s rich and diverse culinary heritage. To craft a slogan that tells a story, businesses must know their brand’s story first.
Know Your Audience
A compelling story resonates with the audience. It is critical to understand your target demographic. Knowing your audience is critical to crafting a slogan that speaks to their hearts. What are their aspirations, challenges, and desires?
For instance, Vodafone’s tagline, “Wherever you go, our network follows, happy to help,” tells the story of a reliable and customer-centric mobile network catering to the need for constant connectivity and assistance.
The best stories are often the simplest ones. A slogan should be easy to remember and understand. Take Surf’s slogan, “Daag Acche Hain”, for instance. It communicates the product’s stain-removing feature in just three words, making it sound like a catchy, upbeat phrase.
Great stories are emotionally charged. A brand slogan should make people feel something. A slogan like “The Complete Man” by Raymond’s is a prime example. It evokes a sense of completeness and sophistication in the minds of consumers.
Use Visual Language
A good brand slogan should paint a vivid picture in the customer’s mind. Think of Bajaj’s “Hamara Bajaj.” It creates an image of the reliable Bajaj scooter, weaving a story of trust and dependability in people’s minds. Incorporate visual elements in your slogan to create a mental image.
Keep It Timeless
A brand slogan should be timeless, just like Coca-Cola’s “Thanda Matlab Coca-Cola.” It has been a constant in their branding for years, conveying the simplicity and refreshment of their product.
“Thanda Matlab Coca-Cola” and its English counterpart, “Open Happiness,” have left an indelible mark worldwide. These slogans not only promote the refreshing taste but also the emotional experience that comes with enjoying a Coke.
Short and Sweet
Keep your slogan concise and impactful. Take Tata Safari’s “Reclaim Your Life,” for example. It’s just the right length to convey the essence of adventure and freedom.
Test and Refine
Maggi’s “Taste Bhi, Health Bhi” underwent rigorous testing before becoming a household phrase.
Stay True to Your Brand
A brand slogan should tell a compelling story while aligning with the brand’s values and identity. Hero MotoCorp’s “Hum Main Hai Hero” perfectly matches their mission to create heroes on the road. This way, the slogan will be a genuine reflection of the brand.
The brand slogan should be consistent across all marketing materials. It should be an integral part of the brand identity. Like Red FM’s “Bajate Raho,” a brand slogan should become synonymous with your brand.
Successful brand slogans play a pivotal role in driving revenue growth for businesses.