PR Case Studies India Sundrop Oil Traditional oils like vanaspati, peanut, and mustard dominated the Indian cooking oil market in the late 1980s. This made the introduction of a new type of oil a difficult endeavor because these oils were so deeply embedded in the nation’s culinary traditions. Sundrop, a brand of Agro Tech Foods […]
Understanding Public Relations (PR) and Propaganda In communication and public perception management, the lines between PR and propaganda often blur, giving rise to ethical dilemmas and societal scrutiny. While PR aims to foster transparent engagement and build trust, propaganda seeks to manipulate and influence opinions for ulterior motives. Unlike other tools of ‘Promotion Mix’ PR
In the wake of India’s economic liberalization in 1991, the landscape of public relations (PR) in the country underwent a profound transformation. What was once a nascent field has evolved into a strategic imperative for organizations across industries, shaping public perception and managing stakeholder relationships. The history of PR practices in India is fascinating, filled
Concepts of Public Relations (PR) In the world of communication and reputation management, the principles of public relations serve as a guiding light for professionals in the field. These principles are essential for building and maintaining positive relationships between organisations and their target audiences. Before discussing the various principles of public relations, let’s define public
Skills for PR Professionals In the rapidly expanding Indian public relations (PR) industry, success hinges on mastering a diverse skill set tailored to its unique challenges. Effective communication, cultural sensitivity, and relationship-building are paramount in navigating India’s dynamic socio-economic landscape. PR professionals need diverse skills beyond traditional public relations practices to excel in today’s fast-paced
Concept of Market A market refers to an arrangement where buyers and sellers come in contact with each other directly or indirectly to buy or sell goods. Face-to-face contact between buyer and seller is not necessary for the market. E.g. In the share market, buyers and sellers transact through the Internet. To understand the concept
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In India, radio is a popular and affordable medium of mass communication. Wide coverage, affordability, and mobility are the reasons for its popularity. Community Radio in India exists along with the public broadcaster, All India Radio, which covers nearly 92% of the country’s area and 99.19 % of the total population, and private commercial radio
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Radio transmission has profoundly impacted our lives, providing a seamless way of communicating information and entertainment through the airwaves. What is Radio Transmission? “Radio” is a gadget or, electronic device that we listen to. Technically, Radio is a method of transmitting electrical energy from one place to another without any direct, wired connection. There are
Prasar Bharati Act Traditionally, the government largely controlled broadcasting services in India in the absence of any law regulating public broadcasting. As a result, various facets of society argued that India’s government ought to grant public broadcasting the same autonomy as other nations. Owing to the growing demand, the Parliament of India passed an Act
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Television transmission systems have significantly shaped how we consume media and stay connected with the world. From the early days of analog TV to the current digital broadcasting era, transmission systems have evolved remarkably, revolutionizing how television signals are transmitted and received. Analog Television Transmission Systems Broadcasting with analogue radio and television systems was one
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