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8 Key Components of Wilbur Schramm Model of Communication

Leave a Comment / Introduction to Journalism and Mass Communication / By

Wilbur Schramm Model of Communication Wilbur Schramm’s model in communication theory has evolved significantly from earlier linear models. The Schramm’s Model, developed in 1954, emphasizes the circular nature of communication and introduces the concept of feedback, making it a more dynamic and interactive representation of the communication process. This model offers valuable insights into the […]

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5 Key Components of Two-Step Flow Theory

Leave a Comment / Introduction to Journalism and Mass Communication / By

Two-Step Flow Theory The Two-Step Flow Theory is a significant model in mass communication theories that questions previous ideas about direct media effects. In the 1940s, Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet created it based on their research on voter behavior during the 1940 U.S. presidential election. UGC-NET aspirants in mass communication and journalism must learn this theory, as

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6 Key Components of Shannon-Weaver Model

Shannon-Weaver Model of Communication The Shannon-Weaver Model is a key framework in communication theory that has significantly influenced our understanding of information transmission. Created in 1948 by Claude Shannon and Warren Weaver, it aimed to enhance technical communication, particularly in telephony. However, its impact has extended far beyond its initial scope, becoming a fundamental concept

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5 W’s of Lasswell’s Model of Communication

Leave a Comment / Introduction to Journalism and Mass Communication / By

Lasswell’s Model of Communication Harold Lasswell’s Model of Communication significantly contributes to the field of communication theories. It provides a clear and insightful framework for comprehending the process of mass communication. Understanding this model is essential for media scholars to achieve academic success and gain a nuanced understanding of how information circulates in our media-saturated

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3 Key Normative Theories: Agenda-Setting, Priming, and Framing

Leave a Comment / UGC NET Previous Year Question Paper / By

This entry is part 3 of 3 in the series Normative Theory

Normative Theories UGC NET Previous Year Question Paper Question: Mass media legitimize the audience’s: A. Family relations B. Power structure C. Political connections D. Prestige and status The question primarily focuses on three key theories in mass communication: Agenda-setting, Priming, and Framing. These theories fall under Unit 1, Section 10 of the syllabus: “Models and

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5 Fascinating Insights from Cultivation Theory

1 Comment / UGC NET Previous Year Question Paper / By

UGC NET Previous Year Question Paper Question: Cultivation analysis is a: A. Hierarchal perspective B. Political perspective C. Non-creative perspective D. Stalagmite perspective This question relates to Section 10 of the syllabus: “Models and Theories of Mass Communication.” Answer: D. Stalagmite perspective The other options are not correct: A. Hierarchal perspective – This is not

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Public Opinion and Democracy

Leave a Comment / UGC NET Previous Year Question Paper / By

UGC NET Previous Year Question Paper Question: In the mediated world, a temporary and incomplete consensus is called: A. Publicity B. Public opinion C. Public relations D. Propaganda This question falls under Section 10: Models and Theories of Mass Communication in Unit 1: Introduction to Journalism and Mass Communication. Specifically, it relates to concepts of

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10 Revolutionary Marxist Literature That Changed History

Leave a Comment / UGC NET Previous Year Question Paper / By

This entry is part 3 of 3 in the series Marxist Theory

Influential Marxist Literature UGC NET Previous Year Question Paper Question: The newspaper ‘Iskra’ belongs to: A. Japan B. North Korea C. The Philippines D. Russia Answer: D. Russia Russian Marxists published the revolutionary newspaper “Iskra” (which translates to “Spark” in English) between 1900 and 1905. It was crucial in developing the Russian Social Democratic Labor

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Netiquettes: 3 Important Online Etiquette in the Digital Age

Leave a Comment / Social Media, ICT and Media / By

This entry is part 4 of 4 in the series Social Media

In today’s interconnected world, where the lines between our digital and physical lives are increasingly blurred, understanding and practicing proper online etiquette, or “netiquettes,” has become more crucial than ever. As we are increasingly getting accustomed to the internet, from social media platforms to professional email communications, following these unwritten rules of online behavior ensures

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4 Types of Cyber Crime in India: The Dark Side of the Digital Age

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This entry is part 3 of 4 in the series Social Media

Cyber crime has emerged as a new breed of criminal activity in our interconnected world, where technology plays a significant role in our lives. This digital menace poses a significant threat to individuals, businesses, and even nations. It is important to have a good understanding of the different types of cyber crime, their effects, and

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