Audit Bureau of Circulation

Indian Readership Survey

Indian Readership Survey

Leave a Comment / Reporting and Editing, Advertising and Marketing Communication, Communication Research, Introduction to Journalism and Mass Communication / By

The Indian Readership Survey (IRS) is the world’s largest continuous readership research study. In addition to the readership of newspapers and magazines, the IRS also measures other media consumption, namely, television viewing, radio listening, cinema attendance, and internet usage. Media Research Users Council India (MRUC India), a not-for-profit industry body established in 1994, is responsible […]

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Audit Bureau of Circulation

Audit Bureau of Circulation (ABC) India

Leave a Comment / Advertising and Marketing Communication, Reporting and Editing / By

The Audit Bureau of Circulation The Audit Bureau of Circulation (ABC), founded in 1948, is a not-for-profit, voluntary organization consisting of publishers, advertisers, and advertising agencies that certify circulation figures for member publications through audit. A business owner wants to know the facts and numbers before spending money on ads. A business is interested in

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