marketing communication

Marketing Communication

“The communication components of marketing, which includes PR, Adv., personal selling and sales-promotion are referred to as marketing communication. Advertising is only one of a several marketing communications options available to a company. We already aware with the definition of advertising so the brief review of rest three elements are: Public-Relation – people who have …

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Concept of Marketing Communication

Marketing Mix Marketing is the science and art of exploring, creating, and delivering the value to satisfy the needs of a target market at a profit. (Dr. Philip Kotler)   Who does Marketing? Marketing is often performed by a department within the organization.   What are the key process of Marketing? 1.Opportunity identification 2.New product …

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