public opinion

public opinion meaning

Public Opinion Meaning: Lippmann’s Theory in Modern Indian Context

Public Opinion Meaning Public opinion is essential in shaping societies, influencing policies, and driving social change in today’s interconnected world. What is public opinion, and how has our understanding changed over time? This exploration examines public opinion, tracing its origins from Walter Lippmann’s work to its current forms in modern India. Walter Lippmann’s “Public Opinion” […]

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Principles of Public Relations

5 Key Principles of Public Relations

Concepts of Public Relations (PR) In the world of communication and reputation management, the principles of public relations serve as a guiding light for professionals in the field. These principles are essential for building and maintaining positive relationships between organisations and their target audiences. Before discussing the various principles of public relations, let’s define public

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