In 1998-99, HUL (then HLL), launched a direct consumer contact project – ‘Project Bharat’, which covered 2.2 crore households. Each household was given a box which consists shampoo, talcum powder, tooth paste and skin cream, along with educational and instructional literature. This project has helped HLL to eliminate barriers to trials and protect product and brands.
In 2001, HLL launched project ‘Shakti’, under which self-help-groups are given the option of distributing companies product as sustainable income generating activity.
In 2002, HLL launched another project, ‘Lifebuoy Swasthya Chetna’, which aims to cover 5 crore people in 15,000 villages in ten states to generate awareness about good health and hygiene.
‘Project Sunlight’ launched in 2010, aims to make sustainable living desirable by inspiring people to look at the possibilities of a world where everyone lives well and within the natural limits of the planet.
