abc

Readership Studies Council of India RSCI

Readership Studies Council of India (RSCI)

1 Comment / Advertising and Marketing Communication, Introduction to Journalism and Mass Communication, Reporting and Editing / By

Media Research Users Council India (MRUC India), a not-for-profit industry body established in 1994, is responsible for producing research studies that help various stakeholders in the media industry run credible businesses. MRUC was created to provide its members with credible and consistent research that enables critical marketing and business decisions. The Council has members representing […]

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Audit Bureau of Circulation

Audit Bureau of Circulation (ABC) India

Leave a Comment / Advertising and Marketing Communication, Reporting and Editing / By

The Audit Bureau of Circulation The Audit Bureau of Circulation (ABC), founded in 1948, is a not-for-profit, voluntary organization consisting of publishers, advertisers, and advertising agencies that certify circulation figures for member publications through audit. A business owner wants to know the facts and numbers before spending money on ads. A business is interested in

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