advertising

Advertising Concepts and Process

Advertising Concepts and Process

Leave a Comment / Advertising, Advertising and Marketing Communication / By
This entry is part 1 of 7 in the series Advertising

Advertising Concepts and Process: Introduction A business offers its product(s) or services to buyers through a marketplace. A market refers to an arrangement where buyers and sellers (businesses) come in contact, directly or indirectly, to buy or sell a product or a service. However, developing a product or service is a long-term and ongoing process. […]

Advertising Concepts and Process Read More »

Integrated Marketing Communication

Integrated Marketing Communication

Leave a Comment / Advertising and Marketing Communication / By

Integrated Marketing Communication (IMC) is a strategic marketing approach that combines various promotional tools and techniques to deliver a cohesive and consistent message to the target audience. IMC ensures that all marketing efforts work together harmoniously to achieve the desired marketing objectives. Before getting into the nuances of IMC, let’s define marketing first. What is

Integrated Marketing Communication Read More »

Join Our Community

Enter your email address to register to our newsletter subscription delivered on regular basis!
Scroll to Top