Integrated Marketing Communication (IMC) is a strategic marketing approach that combines various promotional tools and techniques to deliver a cohesive and consistent message to the target audience. IMC ensures that all marketing efforts work together harmoniously to achieve the desired marketing objectives. Before getting into the nuances of IMC, let’s define marketing first. What is […]
Crisis Communication Crisis communication is a specialised field within public relations that focuses on developing strategies and tactics to address and manage crises effectively. It involves timely and transparent communication with stakeholders, including employees, customers, investors, and the media. Effective crisis communication is crucial for maintaining a positive public image and managing potential reputational damage.
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Concepts of Public Relations (PR) In the world of communication and reputation management, the principles of public relations serve as a guiding light for professionals in the field. These principles are essential for building and maintaining positive relationships between organisations and their target audiences. Before discussing the various principles of public relations, let’s define public