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Brand Identity vs Brand Image: Unveiling the Essence of Branding The words “Brand Identity” and “Brand Image” are often used interchangeably in the fast-paced world of marketing, where every brand is trying to find its own place. It’s important for businesses that want to stand out in the market to understand the differences between these […]
The process of creating memorable and distinctive brands from ordinary, generic products is referred to as commodity branding. It gives unique selling points to everyday products, which sets them apart from their competitors. The objective of commodity branding is to enrich products perceived as ordinary with character and personality. Commodity branding is fundamentally concerned with
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The Brand Pyramid Concept The Brand Pyramid is a strategic model that helps businesses build, strengthen, and effectively communicate their brand identity. Like a real pyramid, it comprises layers, each showing a different part of the brand. The model starts at the bottom and rises to the top, representing the path from first becoming aware
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What are brand positioning and repositioning? Brand positioning and repositioning are critical components of a brand’s overall marketing strategy. It involves creating a distinct image for a product or brand in the minds of consumers. The goal is to find a strong and unique position in the consumer’s mind and occupy it. Brand positioning and
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Businesses today want to be more than just brick-and-mortar stores. They want to be remembered, connected with, and even admired. This is where the idea of brand personality comes in. A brand personality is a dynamic concept that adds human-like characteristics to a business. Therefore, how to measure brand personality that influences consumer behavior becomes
How to Measure Brand Personality to Boost Customer Loyalty in 2024 Read More »
Brand Life Cycle Introduction Understanding the brand life cycle is crucial for any business to establish and maintain a successful brand. Like living organisms, brands also go through distinct growth, maturity, and decline stages. Each stage represents different challenges and opportunities that businesses must navigate to effectively manage their brands in the market. Recognizing where
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1. Brand Building: The Key to Business Success Building a strong brand is not just a choice in today’s very competitive business world; it’s an absolute must. A strong brand can help your business stand out from others in the same field, build customer trust, and lead to growth and success. It is much easier
Advertising Copy Structure In the fast-paced advertising world, writing a compelling message is an art, and the effectiveness of advertising communication depends on the message content and the structure of the advertising copy. The critical aspects of advertising copy structure are: Drawing conclusions Repetition One–versus–two-sided arguments The order of presentation Long Copy vs Short Copy
ATL BTL and TTL In marketing, businesses use various strategies and approaches to reach their target audience. Among these marketing strategies, three terms, ATL BTL and TTL, often arise. These strategies offer unique opportunities for businesses to create impactful campaigns that resonate with consumers across various channels. Understanding the differences between these approaches is crucial
Unlocking the Power of ATL BTL and TTL Marketing Strategies in 2024 Read More »
Concept of Market A market refers to an arrangement where buyers and sellers come in contact with each other directly or indirectly to buy or sell goods. Face-to-face contact between buyer and seller is not necessary for the market. E.g. In the share market, buyers and sellers transact through the Internet. To understand the concept
Concept of Market: Uncover the Market’s Complexity Read More »