Dr. Amit Kumar - Indian Media Studies

The Distinction between Culture, Civilization, and Heritage

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India, a land of cultural diversity, is known worldwide for its rich culture, civilization, and heritage. However, many people tend to use these terms interchangeably without actually understanding the differences between them. It is vital to shed light on these distinctions and acknowledge their significance in India’s history and society. Characteristics of Culture It is […]

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Indian Epics and Mythology and their Universal Influence

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Indian Epics and Mythology Telling a story about a hero or exciting events or adventures is called epic. Indian epics and mythology have had a profound impact within the boundaries of India and across the globe. These ancient tales hold universal themes and lessons that resonate with people from all walks of life and embody

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Cultural Crossroads: How ‘India and the World’ Impacted Each Other Over Millennia

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The Engagement of India and the World India is a country that is rich in history and cultural diversity, and it has a relationship with the rest of the world that is both profound and nuanced. Through its interactions with a wide range of civilizations, India has left an indelible mark on the fabric of world

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5 Organizations Conforming Internet as Communication Media

Unlocking the Power of ATL BTL and TTL Marketing Strategies in 2024

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ATL BTL and TTL In marketing, businesses use various strategies and approaches to reach their target audience. Among these marketing strategies, three terms, ATL BTL and TTL, often arise. These strategies offer unique opportunities for businesses to create impactful campaigns that resonate with consumers across various channels. Understanding the differences between these approaches is crucial

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Public Relations and Crisis Communication Examples

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Crisis Communication Crisis communication is a specialised field within public relations that focuses on developing strategies and tactics to address and manage crises effectively. It involves timely and transparent communication with stakeholders, including employees, customers, investors, and the media. Effective crisis communication is crucial for maintaining a positive public image and managing potential reputational damage.

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Corporate Communication and Reputation Management: A Case Study of Philips

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Philips: Reputation Management Philips, a global leader in healthcare, lighting, and consumer lifestyle products, has long been at the forefront of innovation and sustainability. Philips, an international electronics corporation, founded in 1891 in Netherlands, started off as a manufacturer of light bulbs and electrical equipment. Philips India Limited is a subsidiary of Royal Philips of

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PR in Film Industry Case Study: The Passion of The Christ

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PR in Film Industry PR in film industry plays a crucial role in shaping the public perception of movies, actors, and filmmakers. Public Relations professionals work tirelessly behind the scenes to create buzz, manage crises, and build relationships with the media to ensure that films receive maximum exposure. In an industry where image is everything,

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Corporate Communication Case Study: Barclays Bank Campaign Disaster

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Corporate Communication Case Study: “Big Bank” campaign of Barclays Bank This case study on corporate communication examines the disastrous “Big Bank” campaign that Barclays Bank ran in the UK in the early 2000s. The campaign aimed to portray Barclays as a powerful and dominant financial institution. However, it backfired spectacularly, leading to public backlash and

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Corporate Communication Practices

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Corporate Communication Practices Corporate communication practices play a crucial role in shaping the image and reputation of a company. Effective organizational communication fosters transparency, builds employee trust, and ensures alignment with the company’s goals and values. Any organization’s future critically depends on how key stakeholders view it, such as shareholders and investors, clients and consumers,

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