When it comes to disseminating news, two terms often come up: “news agency” and “news syndicate.” While they may sound similar, there are distinct differences between the two. News Agencies A news agency is an organization that gathers news from various sources, such as journalists and reporters, and distributes it to media outlets. They are […]
Characteristics of Indian Culture India is a vast country with a lot of diversity in its social environment, with people speaking different languages, having different religions, and practicing different rituals. The diversities can also be seen in food habits, dance and music, and dress patterns. India is a nation of different races, ethnic backgrounds, and
The Screenplay Three Act Structure is a cornerstone of screenplay writing in Films. It is not a rigid formula but rather a flexible framework that adapts to evolving storytelling trends and audience expectations. As filmmakers continue to diversify their narratives, explore complex characters, and address relevant social issues, the art and craft of writing screenplay
India, a land of cultural diversity, is known worldwide for its rich culture, civilization, and heritage. However, many people tend to use these terms interchangeably without actually understanding the differences between them. It is vital to shed light on these distinctions and acknowledge their significance in India’s history and society. Characteristics of Culture It is
The Distinction between Culture, Civilization, and Heritage Read More »
Indian Epics and Mythology Telling a story about a hero or exciting events or adventures is called epic. Indian epics and mythology have had a profound impact within the boundaries of India and across the globe. These ancient tales hold universal themes and lessons that resonate with people from all walks of life and embody
Indian Epics and Mythology and their Universal Influence Read More »
The Engagement of India and the World India is a country that is rich in history and cultural diversity, and it has a relationship with the rest of the world that is both profound and nuanced. Through its interactions with a wide range of civilizations, India has left an indelible mark on the fabric of world
Cultural Crossroads: How ‘India and the World’ Impacted Each Other Over Millennia Read More »
Evolution of the Internet as Communication Media The Internet took birth in the late 1960s. The Department of Defense (DOD) of the US government laid the framework for the Internet by creating a network of computers to connect researchers, government workers, and defence contractors. Earlier, different makes of computers used to have different rules for
5 Organizations Conforming Internet as Communication Media Read More »
ATL BTL and TTL In marketing, businesses use various strategies and approaches to reach their target audience. Among these marketing strategies, three terms, ATL BTL and TTL, often arise. These strategies offer unique opportunities for businesses to create impactful campaigns that resonate with consumers across various channels. Understanding the differences between these approaches is crucial
Unlocking the Power of ATL BTL and TTL Marketing Strategies in 2024 Read More »
Crisis Communication Crisis communication is a specialised field within public relations that focuses on developing strategies and tactics to address and manage crises effectively. It involves timely and transparent communication with stakeholders, including employees, customers, investors, and the media. Effective crisis communication is crucial for maintaining a positive public image and managing potential reputational damage.
Public Relations and Crisis Communication Examples Read More »
Philips: Reputation Management Philips, a global leader in healthcare, lighting, and consumer lifestyle products, has long been at the forefront of innovation and sustainability. Philips, an international electronics corporation, founded in 1891 in Netherlands, started off as a manufacturer of light bulbs and electrical equipment. Philips India Limited is a subsidiary of Royal Philips of
Corporate Communication and Reputation Management: A Case Study of Philips Read More »
