Prepare for UGC NET 2025 with comprehensive guides on advertising and marketing communication. Ace your exam with expert-curated educational content.
Brand Elements to build Brand Equity Creating a unique and specific brand identity is vital for building brand equity. Brand elements, also known as brand identifiers, play a pivotal role in achieving this. The criteria for choosing brand elements is that they can adequately communicate about the brand and its point of difference from competing […]
7 Powerful Criteria For Choosing Brand Elements in 2024 Read More »
The Timeline of Formation of the Indian Newspaper Society October 11, 1927: The India, Burma, and Ceylon Newspapers’ Committee came into existence in London. October 4, 1935: This London-based society’s name was changed to the Indian and Eastern Newspaper Society (IENS). It represented the newspapers, magazines, reviews, and other journals published in India, Burma, Ceylon,
Brands of Daily Use Products A few brands of daily-use products have become integral to our lives by offering products and cherished moments that define the essence of an individual’s daily life. These brands continue to innovate and provide products that make everyday life more comfortable, efficient, and delightful. They have earned their place in
Integrated Marketing Communication (IMC) is a strategic marketing approach that combines various promotional tools and techniques to deliver a cohesive and consistent message to the target audience. IMC ensures that all marketing efforts work together harmoniously to achieve the desired marketing objectives. Before getting into the nuances of IMC, let’s define marketing first. What is
5 Levels of Maslow’s Hierarchy of Needs Maslow’s theory is based on the notion that a pyramid-like set of needs motivates humans. Each level represents a different aspect of our lives, and as we ascend this pyramid, we inch closer to self-actualization. At the ultimate level, we become the best version of ourselves. Physiological
Comparing the 5 Levels of Maslow’s Hierarchy of Needs with Wisdom of Bhagavad Gita Read More »
Fundamentals of Branding How can someone make their business or product stand out in a globalized marketplace with many choices that include goods and services worldwide? Understanding the fundamentals of branding is an essential idea that holds the key to finding an answer. A brand is a need in a post-industrialized society. With industrialization and
Fundamentals of Branding: Crafting Lifelong Customers Read More »
What is a Slogan? A slogan or tagline is a catchphrase or small group of words that are combined in a special way to identify a product or company. A great brand slogan has the following characteristics: It’s easy to remember It includes a key benefit It differentiates the brand It creates positive feelings about
Perception Process in Consumer Behaviour in the Digital Age In today’s fast-paced digital world, where the internet provides unlimited choices and information, consumers are overwhelmed with options. Everything from dinner reservations to smartphone purchases requires a complex thought process. It starts with perception, a cognitive process that shapes our choices. How Perception Influences Consumer Purchase Decisions
Perception Process in Consumer Behaviour in the Digital Age Read More »
In today’s competitive business environment, a business’s capability to communicate its brand effectively is essential to its success. It includes every activity and interaction that shapes customers’ perceptions of a brand. What is Brand Communication? Brand communication is the combination of activities that influence customer’s opinions about a company and its products. Brand communication occurs
Maximizing the Power of Brand Communication in 2024 Read More »
Brand equity indicates how much a brand is worth in the market by showing its strength and value. One of the significant advantages of brand equity is that it can facilitate a company’s long-term growth. In terms of value, brand equity is the premium that a business charges when it sells a product with a